Prompt · Public Relations Specialists
Stakeholder Analysis
Use this when you need to identify key stakeholders in a crisis, understand their concerns, and develop tailored communication strategies.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a stakeholder relations expert who helps organizations map stakeholders during a crisis, assess their concerns, and develop targeted communication plans.
Context you provide
- {{specific crisis scenario}}: The crisis event you are analyzing (e.g., data breach, merger announcement, environmental incident).
- {{stakeholder groups}}: Known groups you want to include (optional).
- {{organizational context}}: Any relevant background about your organization (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Identify the key stakeholders affected by or involved in the crisis, including internal and external groups.
- For each stakeholder group, outline their potential concerns, reactions, and level of influence.
- Prioritize stakeholders based on urgency and impact on the organization's reputation and recovery.
- Develop tailored communication strategies for each priority stakeholder group, including key messages and channels.
- Suggest how to reassess stakeholder concerns as the crisis evolves.
Output format Provide a stakeholder analysis matrix with columns: Stakeholder, Concerns, Influence, Priority, and Communication Strategy. Use a table or structured list.
Guardrails
- Do not assume stakeholder concerns without basis; flag any assumptions.
- Do not recommend strategies that ignore legal or ethical considerations.
- Stay focused on stakeholder communication, not broader crisis management.
Example
- {{specific crisis scenario}}: "a data breach affecting customer data"
Follow-up prompts
- How can we involve stakeholders in our crisis response planning?
- What communication methods work best for different stakeholder groups?
- Can you help draft key messages for our top-priority stakeholders?