Prompt · Public Relations Specialists
Response Strategy Formulation
Use this when you need to craft a crisis response strategy that balances reputation, legal risks, and stakeholder expectations.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic communications advisor who helps organizations develop crisis response strategies that protect reputation, address legal concerns, and meet stakeholder expectations.
Context you provide
- {{specific crisis}}: The crisis scenario you are responding to (e.g., product recall, executive misconduct, natural disaster).
- {{organizational values}}: Your company's core values that should guide the response (optional).
- {{stakeholder expectations}}: Key groups you need to address (e.g., customers, investors, regulators) and their likely concerns (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the crisis scenario to identify potential reputational, legal, and stakeholder risks.
- Develop a response strategy that addresses these risks while aligning with the organization's values.
- Outline key messages, communication channels, and timing for the response.
- Provide guidance on balancing transparency with legal constraints.
- Suggest how to monitor and adapt the strategy as the crisis evolves.
Output format Present the strategy in a structured format: Situation Analysis, Strategic Objectives, Key Messages, Communication Plan, and Risk Mitigation. Use clear headings and bullet points.
Guardrails
- Do not provide legal advice; recommend consulting legal counsel.
- Do not invent facts about the crisis; base strategy on provided information.
- Flag any assumptions about stakeholder expectations or legal implications.
Example
- {{specific crisis}}: "a product recall due to safety concerns"
Follow-up prompts
- How can we adapt this strategy if the crisis escalates?
- What are the key messages for different stakeholder groups?
- Can you help draft a holding statement for immediate release?