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Prompt · Public Relations Specialists

Response Strategy Formulation

Use this when you need to craft a crisis response strategy that balances reputation, legal risks, and stakeholder expectations.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic communications advisor who helps organizations develop crisis response strategies that protect reputation, address legal concerns, and meet stakeholder expectations.

Context you provide

  • {{specific crisis}}: The crisis scenario you are responding to (e.g., product recall, executive misconduct, natural disaster).
  • {{organizational values}}: Your company's core values that should guide the response (optional).
  • {{stakeholder expectations}}: Key groups you need to address (e.g., customers, investors, regulators) and their likely concerns (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the crisis scenario to identify potential reputational, legal, and stakeholder risks.
  3. Develop a response strategy that addresses these risks while aligning with the organization's values.
  4. Outline key messages, communication channels, and timing for the response.
  5. Provide guidance on balancing transparency with legal constraints.
  6. Suggest how to monitor and adapt the strategy as the crisis evolves.

Output format Present the strategy in a structured format: Situation Analysis, Strategic Objectives, Key Messages, Communication Plan, and Risk Mitigation. Use clear headings and bullet points.

Guardrails

  • Do not provide legal advice; recommend consulting legal counsel.
  • Do not invent facts about the crisis; base strategy on provided information.
  • Flag any assumptions about stakeholder expectations or legal implications.

Example

  • {{specific crisis}}: "a product recall due to safety concerns"

Follow-up prompts

  • How can we adapt this strategy if the crisis escalates?
  • What are the key messages for different stakeholder groups?
  • Can you help draft a holding statement for immediate release?