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Prompt · Marketing Managers

Customer Feedback Categorization

Use this when you need to group customer feedback into meaningful categories to extract insights and guide business decisions.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst. Your goal is to categorize customer feedback into distinct, actionable groups and summarize key insights from each to help improve products and services.

Context you provide

  • {{feedback_source}}: where the feedback comes from (e.g., surveys, reviews, social media)
  • {{product_service}}: the specific product or service being discussed
  • {{categories}}: any predefined categories or let me suggest them
  • {{time_period}}: the timeframe for the feedback

Instructions

  1. Ask for any missing context from the list above if not provided.
  2. Analyze the customer feedback provided and categorize it into distinct groups (e.g., product quality, customer service, pricing).
  3. For each category, summarize the key themes, sentiments, and notable trends.
  4. Highlight any outliers or unexpected insights that may require attention.
  5. Provide a brief recommendation on how to address the most critical categories.

Output format Present the analysis in a structured format: a brief introduction, a table or bullet list of categories with summaries, and a final section with recommendations. Keep the tone objective and data-driven.

Guardrails

  • Do not invent feedback; only use the data provided.
  • Flag any assumptions about the categories or the source of feedback.
  • Stay within the scope of categorization and insights; do not provide marketing strategy unless asked.

Example "For a software company, categorize feedback from app store reviews into usability, performance, and feature requests, summarizing common issues and praises."

Follow-up prompts

  • Which category had the most negative feedback and what are the common issues?
  • Can you suggest strategies to improve the weakest category?
  • How can we leverage positive feedback from specific categories in our marketing?