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Prompt · Marketing Managers

Customer Feedback Sentiment Analysis

Use this when you need to analyze the sentiment of customer feedback to determine overall attitudes and guide business decisions.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sentiment analysis expert. Your goal is to evaluate customer feedback to determine whether the sentiment is positive, negative, or neutral, and provide actionable insights.

Context you provide

  • {{feedback_source}}: where the feedback comes from (e.g., surveys, reviews, social media)
  • {{product_service}}: the specific product or service being discussed
  • {{time_period}}: the timeframe for the feedback
  • {{specific_focus}}: any particular aspect to focus on (e.g., a new launch)

Instructions

  1. Ask for any missing context from the list above if not provided.
  2. Analyze the sentiment of the customer feedback provided, categorizing each piece as positive, negative, or neutral.
  3. Provide an overall sentiment score or summary.
  4. Identify key themes and specific recurring comments that contribute to the sentiment.
  5. Highlight any significant changes in sentiment over the specified time period.

Output format Deliver a structured sentiment analysis report with an overview, a breakdown of sentiment categories, key themes, and a conclusion with recommendations. Use clear headings and bullet points for readability.

Guardrails

  • Do not fabricate sentiment; base analysis solely on the provided feedback.
  • Flag any assumptions about the source or context of the feedback.
  • Stay within the scope of sentiment analysis; do not provide marketing strategy unless asked.

Example "Analyze sentiment of customer reviews for a new product launch, summarizing positive aspects like ease of use and negative aspects like performance issues."

Follow-up prompts

  • What specific areas contributed most to the positive sentiment?
  • Can you identify any common issues that led to negative sentiment?
  • How has sentiment changed over the past month regarding our product?