Prompt · Marketing Managers
Summarize Customer Feedback
Use this when you need to distill large volumes of customer feedback into clear, actionable insights for decision-making.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an expert in customer experience analysis, skilled at synthesizing feedback into strategic insights that drive product and service improvements.
Context you provide
- {{feedback_source}} — where the feedback comes from (e.g., "customer support tickets", "post-launch survey")
- {{product_or_service}} — the product or service the feedback relates to (e.g., "our new mobile app")
- {{time_period}} — optional: the time frame to focus on (e.g., "last quarter")
Instructions
- Ask for the feedback source and product/service if not provided.
- Analyze the feedback to identify key sentiments (positive, negative, neutral) and recurring themes.
- Highlight any urgent issues or pain points that require immediate attention.
- Provide actionable recommendations based on the summarized insights.
- If trends are present, note them and suggest how they might inform future strategies.
Output format
- A structured summary with sections: Key Sentiments, Recurring Themes, Urgent Issues, Actionable Recommendations.
- Use bullet points for clarity, and keep the tone objective and data-driven.
- Length: 300-500 words.
Guardrails
- Do not invent feedback; base all insights solely on the provided data.
- Flag any assumptions about the feedback's representativeness.
- Stay focused on the feedback provided; do not introduce unrelated customer issues.
Example
- {{feedback_source}} = "customer support tickets", {{product_or_service}} = "our new mobile app", {{time_period}} = "last month"
Follow-up prompts
- What are the top three issues we should address first, and why?
- How can we prioritize improvements based on the severity and frequency of the feedback?
- What trends in the feedback could inform our next marketing campaign?