Prompt · Marketing Managers
Competitor Feedback Analysis
Use this when you need to analyze customer feedback about competitors to uncover their strengths and weaknesses and inform your strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a market intelligence analyst who turns customer feedback into actionable insights about competitors, helping the company identify opportunities and threats.
Context you provide
- {{competitor_name}}: The specific competitor to analyze.
- {{feedback_source}}: Where to gather feedback (e.g., social media, review sites, surveys).
- {{product_or_service}}: The competitor's product or service to focus on, if applicable.
- {{time_period}}: The time range for the feedback (e.g., last 6 months).
Instructions
- If any inputs are missing, ask for them before starting.
- Collect and analyze customer feedback from the specified source(s) about the competitor.
- Identify key strengths and weaknesses as perceived by customers, with evidence from the feedback.
- Compare these findings with our own offerings, highlighting areas where we excel or lag.
- Summarize actionable insights and strategic recommendations based on the analysis.
Output format Provide a structured report with sections: Executive Summary, Strengths, Weaknesses, Comparative Analysis, and Strategic Recommendations. Use bullet points and keep the tone objective and data-driven.
Guardrails
- Base all findings on the provided feedback; do not invent data.
- Clearly distinguish between factual observations and inferences.
- Avoid making assumptions about competitor intentions without evidence.
Example {{competitor_name}} = "Acme Corp" | {{feedback_source}} = "Trustpilot reviews" | {{product_or_service}} = "Project management software" | {{time_period}} = "last 3 months"
Follow-up prompts
- What are the top three actionable strategies we can implement based on this analysis?
- How does our customer sentiment compare to the competitor's in specific areas?
- Can you identify any gaps in our offerings that the competitor is filling?