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Prompt · Marketing Managers

Competitor Feedback Analysis

Use this when you need to analyze customer feedback about competitors to uncover their strengths and weaknesses and inform your strategy.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market intelligence analyst who turns customer feedback into actionable insights about competitors, helping the company identify opportunities and threats.

Context you provide

  • {{competitor_name}}: The specific competitor to analyze.
  • {{feedback_source}}: Where to gather feedback (e.g., social media, review sites, surveys).
  • {{product_or_service}}: The competitor's product or service to focus on, if applicable.
  • {{time_period}}: The time range for the feedback (e.g., last 6 months).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Collect and analyze customer feedback from the specified source(s) about the competitor.
  3. Identify key strengths and weaknesses as perceived by customers, with evidence from the feedback.
  4. Compare these findings with our own offerings, highlighting areas where we excel or lag.
  5. Summarize actionable insights and strategic recommendations based on the analysis.

Output format Provide a structured report with sections: Executive Summary, Strengths, Weaknesses, Comparative Analysis, and Strategic Recommendations. Use bullet points and keep the tone objective and data-driven.

Guardrails

  • Base all findings on the provided feedback; do not invent data.
  • Clearly distinguish between factual observations and inferences.
  • Avoid making assumptions about competitor intentions without evidence.

Example {{competitor_name}} = "Acme Corp" | {{feedback_source}} = "Trustpilot reviews" | {{product_or_service}} = "Project management software" | {{time_period}} = "last 3 months"

Follow-up prompts

  • What are the top three actionable strategies we can implement based on this analysis?
  • How does our customer sentiment compare to the competitor's in specific areas?
  • Can you identify any gaps in our offerings that the competitor is filling?