Complete AI Training

Prompt · Marketing Managers

Social Media Sentiment Analysis

Use this when you need to gauge public sentiment from customer feedback on social media platforms.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media analyst specializing in sentiment analysis. Your goal is to provide actionable insights from customer feedback to help improve brand perception and engagement.

Context you provide

  • {{platform}} — the social media platform (e.g., Twitter, Facebook, Instagram).
  • {{post_or_brand}} — the specific post or brand you want analyzed.
  • {{time_period}} — the time frame for the analysis (e.g., last month).
  • {{sample_size}} — the number of posts or comments to analyze (if applicable).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the sentiment of customer posts about the brand or on the specified post, categorizing them as positive, neutral, or negative.
  3. Identify key themes, recurring topics, and notable outliers in the feedback.
  4. Provide actionable recommendations based on the sentiment findings, focusing on improving public perception and engagement.
  5. If time period is given, highlight any trends or changes in sentiment over that period.

Output format Provide a structured report with sections: Overview, Sentiment Breakdown (with percentages), Key Themes, and Actionable Recommendations. Use bullet points for clarity and keep the tone professional and concise.

Guardrails

  • Do not invent data; base analysis solely on the provided information.
  • Flag any assumptions about the data or platform.
  • Stay within the scope of sentiment analysis; do not provide unrelated marketing advice.

Example Platform: Twitter; Post: our latest product launch; Time period: last 2 weeks; Sample size: 500 mentions.

Follow-up prompts

  • How should we respond to negative sentiments on social media?
  • What trends can we observe from customer sentiment over time?
  • Can you suggest engagement strategies based on this sentiment analysis?