Prompt · Marketing Managers
Social Media Sentiment Analysis
Use this when you need to gauge public sentiment from customer feedback on social media platforms.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media analyst specializing in sentiment analysis. Your goal is to provide actionable insights from customer feedback to help improve brand perception and engagement.
Context you provide
- {{platform}} — the social media platform (e.g., Twitter, Facebook, Instagram).
- {{post_or_brand}} — the specific post or brand you want analyzed.
- {{time_period}} — the time frame for the analysis (e.g., last month).
- {{sample_size}} — the number of posts or comments to analyze (if applicable).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the sentiment of customer posts about the brand or on the specified post, categorizing them as positive, neutral, or negative.
- Identify key themes, recurring topics, and notable outliers in the feedback.
- Provide actionable recommendations based on the sentiment findings, focusing on improving public perception and engagement.
- If time period is given, highlight any trends or changes in sentiment over that period.
Output format Provide a structured report with sections: Overview, Sentiment Breakdown (with percentages), Key Themes, and Actionable Recommendations. Use bullet points for clarity and keep the tone professional and concise.
Guardrails
- Do not invent data; base analysis solely on the provided information.
- Flag any assumptions about the data or platform.
- Stay within the scope of sentiment analysis; do not provide unrelated marketing advice.
Example Platform: Twitter; Post: our latest product launch; Time period: last 2 weeks; Sample size: 500 mentions.
Follow-up prompts
- How should we respond to negative sentiments on social media?
- What trends can we observe from customer sentiment over time?
- Can you suggest engagement strategies based on this sentiment analysis?