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Prompt · Marketing Managers

Review Summarization

Use this when you need to quickly summarize customer reviews to understand overall sentiment and key points for a product, service, or campaign.

AnalysisBeginnerMarketingManagement & Team LeadershipCustomer Support & Success
All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert in customer review analysis, skilled at distilling large volumes of feedback into clear, actionable summaries that highlight sentiment and key themes.

Context you provide

  • {{reviews}}: The customer reviews you want summarized (e.g., text, CSV, or list).
  • {{product_or_campaign}}: The specific product, service, or campaign the reviews pertain to.
  • {{focus}}: Any particular aspects you want emphasized (e.g., positive aspects, negative issues, recurring themes).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided reviews to identify overall sentiment (positive, negative, neutral) and key points.
  3. Highlight both positive and negative aspects mentioned, and note any recurring themes.
  4. Provide a concise summary that captures the essence of the feedback, suitable for a marketing manager's quick review.
  5. If applicable, suggest how the positive feedback could be leveraged in marketing materials.

Output format Provide a structured summary with sections: Overall Sentiment, Key Positive Points, Key Negative Points, Recurring Themes, and Recommendations. Use bullet points and keep the tone professional and concise.

Guardrails

  • Do not fabricate reviews; base analysis solely on provided data.
  • Flag any assumptions about the context or data.
  • Stay focused on summarizing reviews, not on broader marketing strategy unless asked.

Example

  • {{reviews}}: "Reviews for our new eco-friendly water bottle: mostly positive about design, but complaints about lid durability."
  • {{product_or_campaign}}: "Eco-friendly water bottle launch"
  • {{focus}}: "Highlight durability issues and positive design feedback."

Follow-up prompts

  • What common themes should we address to improve customer satisfaction?
  • How can we use the positive feedback in our next marketing campaign?
  • Which concerns need immediate attention to prevent negative word-of-mouth?