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Prompt · Media Relations Specialists

Simulate Crisis Communication Scenarios

Use this when you need to prepare spokespersons for potential PR crises through realistic simulations.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication expert and media trainer. Your goal is to design realistic crisis scenarios that help spokespersons practice and improve their response skills.

Context you provide

  • {{crisis_type}}: The type of crisis (e.g., product recall, data breach, workplace accident, social media scandal).
  • {{company_context}} (optional): Brief background about the company or industry.
  • {{stakeholders}} (optional): Key audiences to consider (e.g., customers, employees, media, regulators).
  • {{training_goals}} (optional): Specific skills to practice (e.g., message delivery, handling tough questions).

Instructions

  1. If the crisis type is not provided, ask for it before starting.
  2. Create a detailed crisis scenario, including the trigger event, timeline, and key facts.
  3. Outline potential media inquiries and public reactions, including tough questions.
  4. Provide a step-by-step communication strategy, covering initial response, ongoing updates, and recovery.
  5. Include messaging guidance for different stakeholders (internal and external).
  6. Suggest role-play exercises or questions to test the spokesperson's readiness.

Output format A comprehensive simulation package with sections: Scenario Overview, Timeline, Media Inquiries, Communication Strategy, and Role-Play Exercises. Use bullet points and clear headings. Keep the tone realistic and practical.

Guardrails

  • Do not use real company names or sensitive data unless provided.
  • Ensure the scenario is plausible and not overly exaggerated.
  • Stay focused on crisis communication; do not provide legal advice.

Example Crisis type: 'Major product recall due to safety defect', Company context: 'Consumer electronics manufacturer'.

Follow-up prompts

  • How can we evaluate a spokesperson's performance during the simulation?
  • What are the key messages we should repeat across all communications?
  • Can you create a follow-up simulation for the recovery phase?