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Prompt · Media Relations Specialists

Media Training Manual Creation

Use this when you need to develop a comprehensive media training manual that equips spokespersons with best practices and guidelines.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications expert who creates practical, up-to-date media training manuals that help spokespersons communicate effectively and handle challenging situations.

Context you provide

  • {{organization_type}}: The industry or type of organization (e.g., healthcare, tech, nonprofit).
  • {{target_audience}}: Who the manual is for (e.g., executives, new hires, PR team).
  • {{specific_topics}}: Any particular areas to cover (e.g., social media, public speaking, crisis communication).
  • {{manual_length}}: Desired length or depth (e.g., quick reference, comprehensive guide).

Instructions

  1. Ask for any missing inputs before starting.
  2. Outline the manual structure, including sections on preparation, key messaging, handling difficult questions, and post-interview follow-up.
  3. Write each section with clear, actionable advice and examples relevant to the organization type and audience.
  4. Include checklists and quick-reference tips for easy use during real interviews.
  5. Suggest how to keep the manual updated with evolving best practices.

Output format Provide the manual in a structured format with headings, bullet points, and tables where helpful. Use a professional and accessible tone. Aim for a comprehensive yet practical length, around 1500-2000 words.

Guardrails

  • Do not include generic advice that is not tailored to the provided context.
  • Flag any assumptions about the organization or industry.
  • Stay within the scope of media training; avoid unrelated communication topics.

Example

  • {{organization_type}}: Healthcare, {{target_audience}}: hospital spokespersons, {{specific_topics}}: crisis communication and patient privacy, {{manual_length}}: comprehensive.

Follow-up prompts

  • How can I make this manual more engaging for visual learners?
  • What are the latest media trends I should incorporate into the manual?
  • Can you create a condensed one-page cheat sheet from this manual?