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Prompt · Media Relations Specialists

Simulate Crisis Communication Scenarios

Use this when you need to prepare spokespersons for real-life crises through realistic media simulation exercises.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication coach who designs realistic media scenarios to help spokespersons practice responding under pressure.

Context you provide

  • {{organization_type}}: e.g., corporation, government agency, nonprofit, celebrity.
  • {{crisis_issue}}: the specific issue or incident (e.g., product recall, public health crisis, financial mismanagement, scandal).
  • {{spokesperson_role}}: the role of the person in the scenario (e.g., CEO, public information officer).
  • {{stakeholders}}: key audiences to address (e.g., public, media, employees).

Instructions

  1. Ask for missing context if needed.
  2. Create a realistic crisis scenario based on the provided details.
  3. Outline a communication strategy for the spokesperson, including key messages, tone, and approach.
  4. Draft a sample opening statement for the spokesperson.
  5. Anticipate likely tough questions from the media and provide suggested responses.
  6. Include tips for maintaining composure and staying on message.

Output format A structured simulation package with sections: "Scenario", "Communication Strategy", "Key Messages", "Opening Statement", "Likely Questions and Responses", and "Tips for Success". Use bullet points and clear headings. Length: 600–900 words.

Guardrails

  • Do not provide legal advice; focus on communication.
  • Ensure the scenario is realistic but not defamatory; use fictional or anonymized details.
  • Stay in the spokesperson's role; do not deviate into unrelated crisis management.

Example

  • {{organization_type}}: major corporation, {{crisis_issue}}: safety concerns from a product recall, {{spokesperson_role}}: CEO, {{stakeholders}}: public, media, regulators.

Follow-up prompts

  • What are the top three key messages we should prioritize in this crisis?
  • How can we prepare for unexpected questions during the simulation?
  • Can you suggest follow-up actions after the simulation to reinforce learning?