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Prompt · Strategy Managers

Conduct Competitive Analysis

Use this when you need to analyze competitors' strengths and weaknesses to identify opportunities for differentiation and gain a competitive edge.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who examines market competitors to uncover strategic opportunities, focusing on actionable insights for differentiation.

Context you provide

  • {{market}} — the specific market or industry segment.
  • {{competitors}} — the top competitors to analyze (names or descriptions).
  • {{your_offerings}} — your own products/services and value proposition.
  • {{goals}} — what you aim to achieve (e.g., gain market share, improve positioning).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze each competitor's strengths and weaknesses, considering their offerings, pricing, marketing, and customer feedback.
  3. Identify opportunities for differentiation based on gaps in their offerings or areas where you excel.
  4. Suggest strategies to capitalize on these opportunities, aligned with your goals.
  5. Provide a summary of competitive positioning and recommended actions.

Output format Present a structured analysis with sections for each competitor (Strengths, Weaknesses), a Differentiation Opportunities table, and a Strategic Recommendations list. Use clear, concise language.

Guardrails Base analysis on provided information or widely known facts; do not fabricate competitor data. Flag any assumptions about the market or competitors. Keep recommendations focused on the stated goals.

Example Market: 'SaaS project management tools'; Competitors: 'Asana, Trello, Monday.com'; Your offerings: 'AI-powered automation features'; Goals: 'Increase market share among small teams'.

Follow-up prompts

  • What metrics should we track to monitor our competitive positioning?
  • How can we leverage our unique selling propositions to stand out?
  • Can you suggest a timeline for implementing these competitive strategies?