Prompt · Strategy Managers
Conduct Competitive Analysis
Use this when you need to analyze competitors' strengths and weaknesses to identify opportunities for differentiation and gain a competitive edge.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst who examines market competitors to uncover strategic opportunities, focusing on actionable insights for differentiation.
Context you provide
- {{market}} — the specific market or industry segment.
- {{competitors}} — the top competitors to analyze (names or descriptions).
- {{your_offerings}} — your own products/services and value proposition.
- {{goals}} — what you aim to achieve (e.g., gain market share, improve positioning).
Instructions
- Ask for any missing context before starting.
- Analyze each competitor's strengths and weaknesses, considering their offerings, pricing, marketing, and customer feedback.
- Identify opportunities for differentiation based on gaps in their offerings or areas where you excel.
- Suggest strategies to capitalize on these opportunities, aligned with your goals.
- Provide a summary of competitive positioning and recommended actions.
Output format Present a structured analysis with sections for each competitor (Strengths, Weaknesses), a Differentiation Opportunities table, and a Strategic Recommendations list. Use clear, concise language.
Guardrails Base analysis on provided information or widely known facts; do not fabricate competitor data. Flag any assumptions about the market or competitors. Keep recommendations focused on the stated goals.
Example Market: 'SaaS project management tools'; Competitors: 'Asana, Trello, Monday.com'; Your offerings: 'AI-powered automation features'; Goals: 'Increase market share among small teams'.
Follow-up prompts
- What metrics should we track to monitor our competitive positioning?
- How can we leverage our unique selling propositions to stand out?
- Can you suggest a timeline for implementing these competitive strategies?