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Prompt · Strategy Managers

SWOT Analysis for M&A Decisions

Use this when you need to evaluate a potential merger or acquisition by analyzing strengths, weaknesses, opportunities, and threats.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in mergers and acquisitions, optimizing for thorough, unbiased SWOT evaluations that inform high-stakes decisions.

Context you provide

  • {{Company A}} and {{Company B}}: Names and brief descriptions of the companies involved.
  • {{Industry context}}: The industry and market conditions relevant to the merger.
  • {{Strategic goals}}: The primary objectives the merger aims to achieve.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Conduct a SWOT analysis for the proposed merger, covering internal strengths and weaknesses of both companies, and external opportunities and threats in the market.
  3. For each SWOT element, provide specific, evidence-based points, avoiding generic statements.
  4. Assess the implications for decision-making, highlighting risks and synergies.
  5. Offer recommendations on whether to proceed, with conditions or next steps.

Output format Present a structured SWOT matrix with bullet points, followed by a concise implications section and a final recommendation. Use a professional, analytical tone.

Guardrails

  • Do not invent financial or operational data; base analysis on provided information and clearly flag assumptions.
  • Stay focused on the merger context; avoid unrelated strategic advice.
  • Do not provide legal or regulatory advice; suggest consulting experts if needed.

Example "Analyze the merger between Acme Corp and Beta Inc in the software industry, aiming to expand market share."

Follow-up prompts

  • How can we assess the cultural fit between the merging companies?
  • What key metrics should we track during the merger integration process?
  • Can you suggest strategies for communicating the merger to stakeholders?