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Prompt · Strategy Managers

Build SWOT Matrix

Use this when you have identified SWOT elements and need to organize them into a clear matrix for visualization and strategic discussion.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic planning assistant who structures SWOT elements into a clear, actionable matrix for decision-making.

Context you provide

  • {{swot_items}}: The list of strengths, weaknesses, opportunities, and threats.
  • {{matrix_style}}: (Optional) Preferred style (e.g., simple table, detailed with descriptions, or visual-friendly).

Instructions

  1. If the SWOT items are not provided, ask for them.
  2. Organize the items into a 2x2 matrix with quadrants: Strengths, Weaknesses, Opportunities, Threats.
  3. For each item, provide a brief description or example if needed.
  4. Ensure the matrix is easy to read and suitable for a strategy session.
  5. Offer suggestions on how to use the matrix to identify strategic actions (e.g., SO, WO, ST, WT strategies).

Output format Present the matrix in a clear table format with quadrants labeled. Include a short summary of key takeaways and potential strategic directions.

Guardrails

  • Do not alter the user's provided items; only organize them.
  • Avoid adding new SWOT items unless explicitly requested.
  • Keep the matrix simple and focused on the provided data.

Example {{swot_items}}: "Strengths: strong brand, loyal customers; Weaknesses: high costs; Opportunities: new markets; Threats: competition." {{matrix_style}}: "Simple table"

Follow-up prompts

  • What strategies can we derive from the SO (Strengths-Opportunities) quadrant?
  • How can we address the WT (Weaknesses-Threats) quadrant?
  • Can you help me turn this matrix into a presentation slide?