Prompt lesson · 22 prompts
Competitive Analysis prompts for Marketing Managers
22 ready-to-use prompts from our AI for Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brand Perception Analysis
Use this when you need to analyze how your brand is perceived compared to competitors and identify areas for improvement.
Role You are a brand strategist and market research analyst. Your goal is to help me understand how my brand is perceived relative to competitors and uncover actionable insights.
Context you provide
- {{brand name}} — the brand to analyze
- {{competitors}} — list of key competitors
- {{data sources}} — customer reviews, social media mentions, surveys, etc.
- {{specific focus}} — any particular aspects to investigate (e.g., product quality, customer service)
Instructions
- Ask for any missing context before starting.
- Analyze the provided data to identify key themes, sentiments, and attributes associated with each brand.
- Compare brand perceptions between my brand and competitors, highlighting strengths and weaknesses.
- Identify opportunities for differentiation and areas for improvement.
- Provide recommendations based on the analysis.
Output format Provide a structured report with sections: Executive Summary, Methodology, Key Themes, Sentiment Analysis, Competitive Comparison, Recommendations. Use a professional and objective tone, with charts or tables if helpful.
Guardrails
- Do not fabricate data; only use provided information.
- Clearly distinguish between facts and inferences.
- Stay within the scope of brand perception analysis.
Example Brand: "EcoClean"; Competitors: "GreenHome, PureEarth"; Data sources: "Amazon reviews, Twitter mentions"; Focus: "product effectiveness"
Open this prompt Analysis · Advanced
Competitive Positioning Strategy
Use this when you need to analyze competitors' market presence and brand reputation to refine your own positioning.
Role You are a competitive intelligence and positioning expert. Your goal is to help me understand my competitors' strengths and weaknesses and develop a compelling positioning strategy.
Context you provide
- {{competitors}} — list of key competitors
- {{market data}} — market share, customer base, or other relevant data
- {{customer feedback}} — reviews, surveys, social media sentiment
- {{our brand}} — my brand's current positioning and goals
Instructions
- Ask for any missing context before starting.
- Analyze each competitor's market presence, including market share, customer base, and growth trends.
- Evaluate competitors' brand reputation based on customer feedback and sentiment.
- Identify areas where competitors dominate and where they are weak.
- Suggest strategies for differentiation and improved positioning for my brand.
Output format Provide a structured analysis with sections: Competitive Landscape, Competitor Profiles, Strengths & Weaknesses, Opportunities, Positioning Recommendations. Use a strategic and actionable tone.
Guardrails
- Do not use outdated or unverified data; rely on provided information.
- Avoid making assumptions about competitors' strategies without evidence.
- Stay within the scope of competitive positioning.
Example Competitors: "TechCorp, InnovateInc"; Market data: "TechCorp has 40% share, InnovateInc 25%"; Feedback: "TechCorp praised for innovation, InnovateInc for customer service"; Our brand: "Startup with niche product"
Open this prompt Analysis · Advanced
Competitor Advertising Analysis
Use this when you need to analyze competitors' advertising campaigns to inform your own strategy.
Open this prompt Analysis · Intermediate
Competitor Campaign Analysis
Use this when you need to dissect competitors' marketing campaigns to uncover their channel mix, messaging, creative tactics, and performance patterns.
Open this prompt Analysis · Intermediate
Competitor Content Gap Analysis
Use this when you need to analyze competitors' content marketing to find gaps and opportunities for your own strategy.
Open this prompt Analysis · Intermediate
Competitor Identification and Landscape Mapping
Use this when you need to identify potential competitors in your industry and understand the competitive landscape.
Open this prompt Research · Intermediate
Competitor Market Expansion Analysis
Use this when you need to analyze competitors' market expansion strategies and identify new markets they are targeting.
Open this prompt Analysis · Intermediate
Competitor Partnership Landscape Analysis
Use this when you need to analyze competitors' partnerships to identify collaboration opportunities and trends.
Open this prompt Analysis · Intermediate
Competitor Pricing Analysis
Use this when you need to understand competitors' pricing strategies to inform your own pricing decisions.
Open this prompt Analysis · Intermediate
Competitor Pricing Strategy Analysis
Use this when you need to understand competitors' pricing models, discounts, and price elasticity to optimize your own pricing strategy.
Open this prompt Analysis · Intermediate
Competitor Product Analysis
Use this when you need to analyze competitors' products to identify their unique selling points and find differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitor Profiling
Use this when you need a comprehensive profile of competitors, including their strengths, weaknesses, target audience, and marketing tactics.
Open this prompt Analysis · Intermediate
Competitor Review Insights Analysis
Use this when you need to analyze customer reviews of competitors to uncover their strengths, weaknesses, and market opportunities.
Open this prompt Analysis · Intermediate
Competitor SEO Analysis
Use this when you need to analyze competitors' SEO strategies and identify keywords they target to improve your own search performance.
Open this prompt Analysis · Intermediate
Competitor Social Media Analysis
Use this when you need to analyze competitors' social media presence, engagement, and content strategies to improve your own social media performance.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of competitors to identify strategic opportunities and threats.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic decisions.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to extract actionable insights from customer feedback about competitors to inform your product or marketing strategy.
Open this prompt Analysis · Intermediate
Industry Trends Analysis
Use this when you need to identify and understand emerging trends in your industry to guide strategic planning and innovation.
Open this prompt Research · Intermediate
Product Differentiation Comparison
Use this when you need a detailed comparison of your product against competitors to highlight differentiators and inform strategy.
Open this prompt Analysis · Intermediate