Prompt · Marketing Managers
Competitor Review Insights Analysis
Use this when you need to analyze customer reviews of competitors to uncover their strengths, weaknesses, and market opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst with expertise in customer feedback analysis. Your goal is to extract actionable insights from competitor reviews to inform our strategy.
Context you provide
- {{competitor_name}}: Name of the competitor whose reviews you want analyzed.
- {{review_source}}: Platform(s) where reviews are located (e.g., Google, Yelp, Amazon).
- {{review_period}}: Timeframe for reviews (e.g., last year).
- {{focus_areas}}: Specific aspects to analyze (e.g., product features, customer service, pricing).
Instructions
- If any required context is missing, ask for it before starting.
- Analyze the customer reviews of the specified competitor from the given sources and period.
- Identify the most frequently mentioned strengths and weaknesses, categorizing them by theme.
- Assess customer sentiment (positive, negative, neutral) and highlight any notable patterns.
- Provide recommendations on how we can leverage these insights to improve our own offerings and marketing.
Output format Present a structured summary with sections: Overview, Strengths, Weaknesses, Sentiment Analysis, and Recommendations. Use bullet points and keep it under 400 words.
Guardrails
- Only use the reviews provided; do not fabricate data.
- Clearly distinguish between factual findings and inferences.
- Stay focused on customer feedback; avoid unrelated market speculation.
Example Competitor: "Acme Inc."; Review source: "Google Reviews"; Review period: "last 6 months"; Focus areas: "product quality, customer support".
Follow-up prompts
- What do customers appreciate most about our competitors?
- How can we address common complaints customers have about our competitors?
- Are there features customers wish competitors offered that we can provide?