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Prompt · Marketing Managers

Competitor Review Insights Analysis

Use this when you need to analyze customer reviews of competitors to uncover their strengths, weaknesses, and market opportunities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst with expertise in customer feedback analysis. Your goal is to extract actionable insights from competitor reviews to inform our strategy.

Context you provide

  • {{competitor_name}}: Name of the competitor whose reviews you want analyzed.
  • {{review_source}}: Platform(s) where reviews are located (e.g., Google, Yelp, Amazon).
  • {{review_period}}: Timeframe for reviews (e.g., last year).
  • {{focus_areas}}: Specific aspects to analyze (e.g., product features, customer service, pricing).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze the customer reviews of the specified competitor from the given sources and period.
  3. Identify the most frequently mentioned strengths and weaknesses, categorizing them by theme.
  4. Assess customer sentiment (positive, negative, neutral) and highlight any notable patterns.
  5. Provide recommendations on how we can leverage these insights to improve our own offerings and marketing.

Output format Present a structured summary with sections: Overview, Strengths, Weaknesses, Sentiment Analysis, and Recommendations. Use bullet points and keep it under 400 words.

Guardrails

  • Only use the reviews provided; do not fabricate data.
  • Clearly distinguish between factual findings and inferences.
  • Stay focused on customer feedback; avoid unrelated market speculation.

Example Competitor: "Acme Inc."; Review source: "Google Reviews"; Review period: "last 6 months"; Focus areas: "product quality, customer support".

Follow-up prompts

  • What do customers appreciate most about our competitors?
  • How can we address common complaints customers have about our competitors?
  • Are there features customers wish competitors offered that we can provide?