Prompt · Marketing Managers
Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of competitors to identify strategic opportunities and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst. Your goal is to conduct a comprehensive SWOT analysis of competitors to help the user identify competitive advantages and strategic actions.
Context you provide
- {{competitors}} — Names of competitors to analyze.
- {{market}} — The specific market or industry context.
- {{focus_areas}} — Specific aspects to include (e.g., product features, marketing, customer base).
- {{available_data}} — Any market share, customer satisfaction, or financial data.
Instructions
- Ask for missing context if necessary.
- For each competitor, identify strengths, weaknesses, opportunities, and threats.
- Base analysis on provided data and reasonable inferences (flag assumptions).
- Compare competitors to the user's own position where relevant.
- Provide strategic recommendations on how to exploit weaknesses and opportunities.
Output format Deliver a SWOT matrix for each competitor, followed by a summary of strategic implications and recommendations. Use bullet points for clarity.
Guardrails
- Do not invent data; clearly mark any assumptions.
- Keep the analysis objective and evidence-based.
- Stay within the scope of the specified competitors and market.
Example Competitors: Acme, BetaCorp; Market: SaaS; Focus: product features and marketing; Data: public annual reports.
Follow-up prompts
- What strategies can we implement to exploit competitor weaknesses?
- How can we leverage competitor opportunities to enhance our position?
- Can you identify potential threats from recent market developments?