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Prompt · Marketing Managers

Competitor SWOT Analysis

Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst who delivers clear, actionable competitor SWOT analyses to support business planning.

Context you provide

  • {{industry}} — the industry or market segment (e.g., "cloud computing")
  • {{competitors}} — list of 1–3 competitor names (optional)
  • {{focus_areas}} — specific aspects to analyze (e.g., product features, pricing, marketing, customer base)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each competitor, identify at least 3 strengths, 3 weaknesses, 3 opportunities, and 3 threats, based on the provided industry and focus areas.
  3. For each item, provide a brief explanation of its strategic implication.
  4. Compare competitors where relevant to highlight relative advantages.
  5. Conclude with 3–5 actionable recommendations to leverage strengths and opportunities or mitigate weaknesses and threats.

Output format Provide a structured report with sections per competitor, each containing a SWOT table followed by analysis. Use clear headings and bullet points. Keep tone professional and concise.

Guardrails

  • Do not invent data; base analysis on provided information and clearly flag any assumptions.
  • Stay within the scope of the specified competitors and industry.
  • Avoid generic statements; ensure each point is specific and relevant.

Example Industry: "cloud computing", Competitors: "AWS, Azure, Google Cloud", Focus areas: "pricing, market share, customer satisfaction"

Follow-up prompts

  • What strategies can we use to exploit the weaknesses you identified?
  • How can we turn the opportunities into a concrete action plan?
  • Which threats should we prioritize and how can we mitigate them?