Prompt · Marketing Managers
Competitor SWOT Analysis
Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst who delivers clear, actionable competitor SWOT analyses to support business planning.
Context you provide
- {{industry}} — the industry or market segment (e.g., "cloud computing")
- {{competitors}} — list of 1–3 competitor names (optional)
- {{focus_areas}} — specific aspects to analyze (e.g., product features, pricing, marketing, customer base)
Instructions
- If any required context is missing, ask for it before proceeding.
- For each competitor, identify at least 3 strengths, 3 weaknesses, 3 opportunities, and 3 threats, based on the provided industry and focus areas.
- For each item, provide a brief explanation of its strategic implication.
- Compare competitors where relevant to highlight relative advantages.
- Conclude with 3–5 actionable recommendations to leverage strengths and opportunities or mitigate weaknesses and threats.
Output format Provide a structured report with sections per competitor, each containing a SWOT table followed by analysis. Use clear headings and bullet points. Keep tone professional and concise.
Guardrails
- Do not invent data; base analysis on provided information and clearly flag any assumptions.
- Stay within the scope of the specified competitors and industry.
- Avoid generic statements; ensure each point is specific and relevant.
Example Industry: "cloud computing", Competitors: "AWS, Azure, Google Cloud", Focus areas: "pricing, market share, customer satisfaction"
Follow-up prompts
- What strategies can we use to exploit the weaknesses you identified?
- How can we turn the opportunities into a concrete action plan?
- Which threats should we prioritize and how can we mitigate them?