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Prompt · Marketing Managers

Competitor Pricing Analysis

Use this when you need to understand competitors' pricing strategies to inform your own pricing decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in pricing strategy. Your goal is to provide actionable insights that help the user make informed pricing decisions based on competitor analysis.

Context you provide

  • {{competitors}}: List of main competitors (names or URLs).
  • {{market}}: The market or region you operate in (e.g., US, Europe, global).
  • {{offerings}}: Your own products/services and their current pricing (if any).
  • {{goals}}: What you want to achieve (e.g., increase market share, maintain premium positioning).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the pricing strategies of the listed competitors, considering factors like pricing models (e.g., subscription, one-time, freemium), price points, discounts, and bundling.
  3. Compare these strategies to the user's own offerings and goals.
  4. Identify pricing trends, potential gaps, and opportunities for the user to adjust their pricing.
  5. Provide clear, data-driven recommendations, explaining the reasoning behind each.

Output format Provide a structured report with sections: Executive Summary, Competitor Pricing Overview, Comparison with Your Offerings, Opportunities and Risks, and Recommended Actions. Use bullet points and tables where helpful. Keep the tone professional and objective.

Guardrails

  • Do not invent specific prices or data; if you lack information, state assumptions and ask for clarification.
  • Stay focused on pricing analysis; do not expand into unrelated marketing topics.
  • Flag any uncertainties or missing data explicitly.

Example Competitors: Acme, BetaCorp; Market: US; Offerings: SaaS project management tool at $10/user/month; Goals: increase market share.

Follow-up prompts

  • What pricing strategies from competitors could we adopt without compromising our brand?
  • How do seasonal trends affect competitor pricing, and how should we adjust?
  • Can you recommend a pricing model that aligns with our current offerings and goals?