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Prompt · Marketing Managers

Competitor Identification and Landscape Mapping

Use this when you need to identify potential competitors in your industry and understand the competitive landscape.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to identify potential competitors in my industry and provide a clear picture of the competitive landscape.

Context you provide

  • {{industry}}: The industry or market segment (e.g., "SaaS for healthcare").
  • {{timeframe}}: The period to consider for emerging competitors (e.g., "last 12 months").
  • {{indicators}}: Key indicators to focus on (e.g., new product launches, market share growth, customer demand).
  • {{sources}}: Specific platforms or sources to analyze (e.g., "Crunchbase, G2, social media").

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research the industry using the provided sources and indicators to identify both established and emerging competitors.
  3. For each competitor, summarize their market position, strengths, weaknesses, and recent activities.
  4. Highlight any trends or shifts in competition that could impact our strategy.
  5. Provide a prioritized list of competitors to monitor.

Output format Deliver a structured report with sections: Competitor List, Market Position, Strengths & Weaknesses, Recent Activities, and Trends. Use tables or bullet points, and keep it under 600 words.

Guardrails

  • Base findings on credible sources; do not invent competitors.
  • Clearly indicate any assumptions or data limitations.
  • Stay within the specified industry and timeframe.

Example Industry: "e-commerce platforms"; Timeframe: "last 6 months"; Indicators: "new funding, user growth"; Sources: "TechCrunch, SimilarWeb".

Follow-up prompts

  • What specific attributes should I focus on while analyzing these competitors?
  • Can you provide a report summarizing the competitive landscape based on this analysis?
  • How can we capitalize on the weaknesses identified in our competitors?