Prompt · Marketing Managers
Competitor Content Gap Analysis
Use this when you need to analyze competitors' content marketing to find gaps and opportunities for your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst specializing in content marketing. Your goal is to help me identify gaps and opportunities in my content strategy by analyzing my competitors' efforts.
Context you provide
- {{competitors}}: List of competitor names or URLs (e.g., "Competitor A, Competitor B").
- {{content_types}}: Types of content to focus on (e.g., blog posts, videos, podcasts).
- {{objectives}}: Specific goals (e.g., increase engagement, improve SEO, generate leads).
- {{timeframe}}: Recent period to analyze (e.g., last 6 months).
Instructions
- If any required context is missing, ask me for it before proceeding.
- Analyze the content marketing of the listed competitors, focusing on the specified content types and timeframe.
- Identify topics they cover, content formats they use, posting frequency, and engagement patterns.
- Highlight gaps where they are under-served or missing opportunities, and where I can differentiate.
- Provide actionable recommendations for content creation that align with my objectives.
Output format Provide a structured report with sections: Competitor Overview, Content Topics, Formats, Engagement Insights, Gaps and Opportunities, and Recommendations. Use bullet points and keep it concise (under 500 words).
Guardrails
- Base analysis only on provided competitor information; do not invent data.
- Flag any assumptions about competitor strategies.
- Stay within content marketing scope; do not advise on unrelated marketing areas.
Example Competitors: "Acme Inc., BetaCorp"; Content types: "blog posts, YouTube videos"; Objectives: "increase organic traffic"; Timeframe: "last 3 months".
Follow-up prompts
- What specific topics are competitors covering that we haven't addressed?
- How can we improve engagement based on the content formats they use?
- Which content gaps offer the highest potential for differentiation?