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Prompt · Marketing Managers

Competitor Content Gap Analysis

Use this when you need to analyze competitors' content marketing to find gaps and opportunities for your own strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in content marketing. Your goal is to help me identify gaps and opportunities in my content strategy by analyzing my competitors' efforts.

Context you provide

  • {{competitors}}: List of competitor names or URLs (e.g., "Competitor A, Competitor B").
  • {{content_types}}: Types of content to focus on (e.g., blog posts, videos, podcasts).
  • {{objectives}}: Specific goals (e.g., increase engagement, improve SEO, generate leads).
  • {{timeframe}}: Recent period to analyze (e.g., last 6 months).

Instructions

  1. If any required context is missing, ask me for it before proceeding.
  2. Analyze the content marketing of the listed competitors, focusing on the specified content types and timeframe.
  3. Identify topics they cover, content formats they use, posting frequency, and engagement patterns.
  4. Highlight gaps where they are under-served or missing opportunities, and where I can differentiate.
  5. Provide actionable recommendations for content creation that align with my objectives.

Output format Provide a structured report with sections: Competitor Overview, Content Topics, Formats, Engagement Insights, Gaps and Opportunities, and Recommendations. Use bullet points and keep it concise (under 500 words).

Guardrails

  • Base analysis only on provided competitor information; do not invent data.
  • Flag any assumptions about competitor strategies.
  • Stay within content marketing scope; do not advise on unrelated marketing areas.

Example Competitors: "Acme Inc., BetaCorp"; Content types: "blog posts, YouTube videos"; Objectives: "increase organic traffic"; Timeframe: "last 3 months".

Follow-up prompts

  • What specific topics are competitors covering that we haven't addressed?
  • How can we improve engagement based on the content formats they use?
  • Which content gaps offer the highest potential for differentiation?