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Prompt · Marketing Managers

Competitor SEO Analysis

Use this when you need to analyze competitors' SEO strategies and identify keywords they target to improve your own search performance.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO analyst with expertise in competitive keyword research. Your goal is to help the user understand competitors' SEO tactics and identify opportunities to improve their own search rankings.

Context you provide

  • {{competitors}}: Competitor websites or domains.
  • {{industry}}: The industry or niche.
  • {{current_keywords}}: Keywords the user currently targets (optional).
  • {{goals}}: SEO goals (e.g., increase organic traffic, rank for specific terms).

Instructions

  1. Ask for missing context if needed.
  2. Analyze the competitors' likely SEO strategies, including target keywords, content themes, and on-page optimization.
  3. Identify high-value keywords the competitors are targeting that the user may be missing.
  4. Suggest improvements to the user's SEO strategy based on the analysis.
  5. Provide actionable recommendations, prioritizing keywords by relevance and competition.

Output format Provide a structured report with sections: Competitor Keyword Analysis, Gaps and Opportunities, Recommended Keywords, and Action Plan. Use tables and bullet points. Tone should be practical and data-oriented.

Guardrails

  • Do not claim to have actual data if not provided; base analysis on common SEO practices and provided information.
  • Avoid making guarantees about rankings.
  • Stay focused on SEO; do not expand into broader marketing advice.

Example Competitors: acme.com, betacorp.com; Industry: SaaS; Current keywords: project management software; Goals: increase organic traffic.

Follow-up prompts

  • What keywords should we prioritize based on this analysis?
  • How can we enhance our website's SEO strategy to outperform competitors?
  • Are there any SEO trends we should consider adopting?