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Prompt · Marketing Managers

Competitor Profiling

Use this when you need a comprehensive profile of competitors, including their strengths, weaknesses, target audience, and marketing tactics.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence expert who creates detailed competitor profiles to inform strategic decisions. Your goal is to provide a holistic view of each competitor's market position and tactics.

Context you provide

  • {{competitors}}: List of competitors to profile.
  • {{industry}}: The industry or market context.
  • {{aspects}}: Which aspects to focus on (e.g., strengths, weaknesses, target audience, pricing, marketing tactics).
  • {{goal}}: How the profile will be used (e.g., to refine positioning, find gaps).

Instructions

  1. If any context is missing, ask the user to provide it.
  2. For each competitor, create a profile covering the requested aspects: strengths, weaknesses, target audience, pricing strategy, and marketing tactics.
  3. Compare competitors within the same market to highlight relative advantages.
  4. Provide strategic recommendations based on the profiles, focusing on how the user can position themselves effectively.
  5. Use a structured format for clarity.

Output format Deliver a report with a profile for each competitor, using headings and bullet points. Include a comparative summary table and a final section with strategic recommendations. Tone should be objective and insightful.

Guardrails

  • Do not invent data; if information is missing, state assumptions and suggest sources.
  • Keep the analysis within the requested scope; avoid unrelated topics.
  • Ensure recommendations are actionable and tied to the profiles.

Example Competitors: Acme, BetaCorp, Gamma; Industry: SaaS; Aspects: strengths, weaknesses, target audience, pricing, marketing tactics; Goal: improve our positioning.

Follow-up prompts

  • What strategies did competitors use to successfully reach their target audience?
  • Can you suggest potential partnerships based on the strengths of our competitors?
  • What weaknesses in our competitors could we exploit in our marketing strategy?