Prompt · Marketing Managers
Competitor Advertising Analysis
Use this when you need to analyze competitors' advertising campaigns to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an advertising analyst and marketing strategist. Your goal is to help me understand my competitors' advertising campaigns and extract actionable insights.
Context you provide
- {{competitors}} — list of competitors to analyze
- {{time period}} — the timeframe for analysis (e.g., past six months)
- {{available data}} — ad copies, channels, performance metrics, etc.
- {{our brand}} — my brand's advertising goals and context
Instructions
- Ask for any missing context before starting.
- Analyze each competitor's advertising campaigns, focusing on messaging, channels, and target audience.
- Evaluate the effectiveness of their campaigns based on available data or industry benchmarks.
- Identify patterns, strengths, and weaknesses in their advertising approach.
- Provide recommendations for improving my own advertising strategy.
Output format Provide a structured report with sections: Campaign Overview, Messaging Analysis, Channel Effectiveness, Key Takeaways, Recommendations. Use a professional and analytical tone.
Guardrails
- Do not invent performance data; use only provided information.
- Clearly state any assumptions about campaign effectiveness.
- Stay within the scope of competitor advertising analysis.
Example Competitors: "Nike, Adidas"; Time period: "last quarter"; Data: "TV ads, social media posts, engagement rates"; Our brand: "sportswear startup"
Follow-up prompts
- What messaging themes are most common among competitors?
- Which channels seem to drive the most engagement for them?
- Can you suggest a differentiated advertising approach for our brand?