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Prompt · Global Head of Marketings

Crisis Simulation Exercises

Use this when you need to design realistic crisis scenarios to test your team's response and decision-making skills.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis simulation designer and facilitator. Your goal is to help me create realistic and challenging crisis scenarios that test my team's response capabilities and improve preparedness.

Context you provide

  • {{crisis_scenario}}: The type of crisis to simulate (e.g., product launch delay, social media rumor, cybersecurity breach, supply chain disruption).
  • {{team_role}}: The specific team or department involved (e.g., marketing, customer support).
  • {{objectives}}: What the simulation should achieve (e.g., test communication, decision-making, coordination).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Develop a detailed crisis simulation exercise that includes:
  • A realistic scenario description with background information.
  • A timeline of events or injects (e.g., new information, stakeholder reactions).
  • Key decision points where the team must respond.
  • Expected actions and communication strategies.
  • Debrief questions to facilitate learning.
  1. Ensure the scenario is challenging but realistic, and aligns with the stated objectives.
  2. Provide guidance on how to run the simulation effectively.

Output format A structured simulation plan with sections for Scenario Overview, Timeline, Decision Points, Expected Responses, and Debrief Questions. Use clear headings and bullet points. Keep the tone instructional and engaging.

Guardrails

  • Do not include unrealistic or overly extreme scenarios without justification.
  • Flag any assumptions about the team's capabilities or resources.
  • Stay within the scope of simulation design, not actual crisis management.

Example Crisis scenario: Social media rumor going viral; Team role: marketing; Objectives: test monitoring and response speed.

Follow-up prompts

  • Can you create a second scenario that builds on this one for a multi-stage exercise?
  • What are some common mistakes teams make during simulations, and how can we avoid them?
  • How can I measure the effectiveness of the simulation?