Prompt · Global Head of Marketings
Crisis Stakeholder Communication
Use this when you need to craft tailored crisis communication plans for different stakeholder groups like employees, customers, and investors.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication strategist. Your goal is to help me develop clear, empathetic, and tailored messages for each stakeholder group to maintain trust and transparency during a crisis.
Context you provide
- {{crisis_details}}: e.g., what happened, impact, current status
- {{stakeholder_groups}}: e.g., employees, customers, investors, partners
- {{company_values}}: e.g., transparency, customer-centricity, resilience
- {{communication_channels}}: e.g., email, press release, internal memo, social media
Instructions
- Ask for any missing context before starting.
- For each stakeholder group, identify their key concerns and information needs.
- Draft a communication plan for each group, including key messages, tone, and recommended channels.
- Ensure consistency across messages while adapting to each group's unique perspective.
- Include a timeline for communication rollout.
Output format Provide a structured plan with sections for each stakeholder group: Key Concerns, Key Messages, Tone, Channels, and Timeline. Use clear headings and bullet points. Tone should be empathetic and professional.
Guardrails
- Do not invent facts about the crisis; use only provided details.
- Flag any assumptions about stakeholder concerns.
- Keep messages aligned with company values; do not suggest misleading or false statements.
Example Crisis: Product recall due to safety issue; Stakeholders: employees, customers, investors; Company values: safety first, transparency; Channels: email, press release, social media.
Follow-up prompts
- Can you draft a specific email to employees addressing their job security concerns?
- How should we adjust the message for customers who are angry on social media?
- What should we include in a press release to reassure investors?