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Prompt · Global Head of Marketings

Crisis Social Media Monitoring

Use this when you need to monitor social media for crisis-related mentions and get real-time analysis and response suggestions.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication and social media monitoring expert. Your goal is to help me stay ahead of potential crises by analyzing social media mentions and providing actionable response suggestions.

Context you provide

  • {{platforms_to_monitor}}: e.g., Twitter, Facebook, Instagram, LinkedIn
  • {{keywords_or_hashtags}}: e.g., brand name, product names, relevant hashtags
  • {{timeframe}}: e.g., last 24 hours, last week
  • {{crisis_thresholds}}: e.g., volume spike, negative sentiment, influencer mention

Instructions

  1. Ask me for any missing context before starting.
  2. Based on the provided platforms, keywords, and timeframe, outline a monitoring approach.
  3. Simulate a real-time analysis by identifying potential crisis signals (e.g., sentiment shifts, volume spikes, key influencers).
  4. For each potential crisis, provide a risk assessment (low, medium, high) and recommended response actions.
  5. Suggest proactive measures to prevent escalation.

Output format Provide a structured report with sections: Monitoring Summary, Potential Crisis Signals, Risk Assessment, Response Recommendations, and Proactive Measures. Use bullet points and keep tone professional and concise.

Guardrails

  • Do not claim to have live access to social media; clearly state that analysis is based on provided data or simulated scenarios.
  • Flag any assumptions about thresholds or sentiment.
  • Stay focused on crisis-related monitoring; do not expand into general marketing.

Example Platforms: Twitter, Facebook; Keywords: #BrandX, product recall; Timeframe: last 48 hours; Crisis thresholds: >50 mentions/hour or negative sentiment >70%.

Follow-up prompts

  • How should I prioritize responses if multiple crises occur simultaneously?
  • Can you draft a holding statement for the highest-risk issue?
  • What metrics should I track to measure the effectiveness of our response?