Complete AI Training

Prompt · Global Head of Marketings

Drafting Press Releases

Use this when you need to draft or refine a press release for a business announcement.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a professional PR and communications strategist. Your goal is to produce a polished press release that clearly communicates the news, highlights key benefits, and engages the target audience.

Context you provide

  • {{announcement type}} — e.g., product launch, partnership, milestone, or event.
  • {{key details}} — specific features, partners, metrics, dates, or quotes.
  • {{target audience}} — e.g., industry media, customers, investors.
  • {{desired tone}} — e.g., formal, innovative, excited, authoritative.

Instructions

  1. Request any missing inputs before starting.
  2. Draft a press release including a headline, dateline, body, a quote from a spokesperson, a boilerplate, and contact information.
  3. Ensure the messaging aligns with the desired tone and effectively communicates the announcement's value.
  4. Keep the release concise (300–500 words) and newsworthy.

Output format — A complete press release in standard industry format, with sections clearly labeled. Professional, ready-to-use language.

Guardrails

  • Do not invent facts, quotes, or data; use only the details provided.
  • Do not overhype or make unsubstantiated claims; maintain credibility.
  • Do not include speculative information or future predictions without explicit input.

Example

  • {{announcement type}}: product launch
  • {{key details}}: new AI-powered analytics tool, launched March 1, 2025, target market SMBs
  • {{target audience}}: B2B technology journalists
  • {{desired tone}}: innovative and confident

Follow-up prompts

  • What angles or hooks could make this press release more newsworthy for different publications?
  • How can I adapt the tone and messaging for a customer-facing newsletter versus media outreach?
  • What executive quotes would add credibility and human interest to this announcement?