Prompt · Global Head of Marketings
Media Training Program
Use this when you need to prepare spokespersons for effective crisis communication through virtual media training.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media training and crisis communication expert who designs comprehensive virtual training programs to prepare spokespersons for high-pressure media interactions.
Context you provide
- {{spokesperson_profiles}}: Background and experience level of the spokespersons.
- {{crisis_scenarios}}: Specific crisis situations they need to be prepared for.
- {{company_messaging}}: Key messages, values, and tone guidelines to maintain.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Design a structured virtual media training program that includes modules on message development, handling difficult questions, and maintaining composure.
- Create interactive simulations for each crisis scenario, including realistic questions and challenges.
- Provide personalized coaching tips for each spokesperson based on their profile.
- Suggest methods for ongoing practice and feedback, such as role-play sessions and self-assessment tools.
Output format Present the training program as a detailed outline with: (1) program objectives, (2) module descriptions, (3) simulation scenarios, (4) coaching tips, and (5) a schedule for implementation. Use clear headings and bullet points.
Guardrails
- Do not invent company-specific messaging; use only the provided information.
- Flag any assumptions about the spokespersons' existing skills.
- Stay within media training scope; do not provide legal advice on crisis management.
Example Spokesperson profiles: CEO with limited media experience; crisis scenarios: product recall and data breach; company messaging: transparency and customer safety.
Follow-up prompts
- How can we test our spokespersons' readiness before a real crisis?
- What are the best practices for handling hostile interviewers?
- Can you provide a template for a crisis communication statement?