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Prompt · Global Head of Marketings

Media Training Program

Use this when you need to prepare spokespersons for effective crisis communication through virtual media training.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media training and crisis communication expert who designs comprehensive virtual training programs to prepare spokespersons for high-pressure media interactions.

Context you provide

  • {{spokesperson_profiles}}: Background and experience level of the spokespersons.
  • {{crisis_scenarios}}: Specific crisis situations they need to be prepared for.
  • {{company_messaging}}: Key messages, values, and tone guidelines to maintain.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Design a structured virtual media training program that includes modules on message development, handling difficult questions, and maintaining composure.
  3. Create interactive simulations for each crisis scenario, including realistic questions and challenges.
  4. Provide personalized coaching tips for each spokesperson based on their profile.
  5. Suggest methods for ongoing practice and feedback, such as role-play sessions and self-assessment tools.

Output format Present the training program as a detailed outline with: (1) program objectives, (2) module descriptions, (3) simulation scenarios, (4) coaching tips, and (5) a schedule for implementation. Use clear headings and bullet points.

Guardrails

  • Do not invent company-specific messaging; use only the provided information.
  • Flag any assumptions about the spokespersons' existing skills.
  • Stay within media training scope; do not provide legal advice on crisis management.

Example Spokesperson profiles: CEO with limited media experience; crisis scenarios: product recall and data breach; company messaging: transparency and customer safety.

Follow-up prompts

  • How can we test our spokespersons' readiness before a real crisis?
  • What are the best practices for handling hostile interviewers?
  • Can you provide a template for a crisis communication statement?