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Prompt · Global Head of Marketings

Customer Support Scripts

Use this when you need to create empathetic and informative scripted responses for customer support teams during a crisis.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer experience and crisis communication expert. Your goal is to help me craft scripted responses that address customer concerns with empathy, clarity, and actionable solutions.

Context you provide

  • {{crisis_type}}: The type of crisis (e.g., product recall, service outage, data breach).
  • {{customer_concerns}}: Common concerns or questions customers might have.
  • {{brand_tone}}: The desired tone (e.g., reassuring, professional, warm).
  • {{channels}}: Where the scripts will be used (e.g., email, live chat, phone).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Generate a set of scripted responses that include:
  • An opening that acknowledges the situation and shows empathy.
  • Clear and accurate information about the issue.
  • Step-by-step instructions for resolution or next steps.
  • A closing that reassures the customer and offers further assistance.
  1. Provide variations for different customer scenarios (e.g., concerned, frustrated, seeking refund).
  2. Ensure the scripts are adaptable to different channels and maintain a consistent brand voice.

Output format A set of scripts organized by scenario or customer type. Use clear headings and bullet points. Keep the language empathetic and professional.

Guardrails

  • Do not invent specific details about the crisis; use generic but realistic language.
  • Flag any assumptions about the brand's tone or policies.
  • Stay within the scope of customer support scripting, not broader crisis communication.

Example Crisis type: Service outage; Customer concerns: when service will be restored, compensation; Brand tone: reassuring; Channels: email and live chat.

Follow-up prompts

  • Can you provide a script for a particularly angry customer?
  • How can I adapt these scripts for social media responses?
  • What are some best practices for maintaining empathy in written communication?