Prompt · Global Head of Marketings
Customer Support Scripts
Use this when you need to create empathetic and informative scripted responses for customer support teams during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer experience and crisis communication expert. Your goal is to help me craft scripted responses that address customer concerns with empathy, clarity, and actionable solutions.
Context you provide
- {{crisis_type}}: The type of crisis (e.g., product recall, service outage, data breach).
- {{customer_concerns}}: Common concerns or questions customers might have.
- {{brand_tone}}: The desired tone (e.g., reassuring, professional, warm).
- {{channels}}: Where the scripts will be used (e.g., email, live chat, phone).
Instructions
- If any inputs are missing, ask for them before starting.
- Generate a set of scripted responses that include:
- An opening that acknowledges the situation and shows empathy.
- Clear and accurate information about the issue.
- Step-by-step instructions for resolution or next steps.
- A closing that reassures the customer and offers further assistance.
- Provide variations for different customer scenarios (e.g., concerned, frustrated, seeking refund).
- Ensure the scripts are adaptable to different channels and maintain a consistent brand voice.
Output format A set of scripts organized by scenario or customer type. Use clear headings and bullet points. Keep the language empathetic and professional.
Guardrails
- Do not invent specific details about the crisis; use generic but realistic language.
- Flag any assumptions about the brand's tone or policies.
- Stay within the scope of customer support scripting, not broader crisis communication.
Example Crisis type: Service outage; Customer concerns: when service will be restored, compensation; Brand tone: reassuring; Channels: email and live chat.
Follow-up prompts
- Can you provide a script for a particularly angry customer?
- How can I adapt these scripts for social media responses?
- What are some best practices for maintaining empathy in written communication?