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Prompt · Global Head of Marketings

Crisis Internal Messaging

Use this when you need to craft clear, empathetic internal messages to keep employees informed and aligned during a crisis.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an internal communication specialist who crafts clear, empathetic messages that keep employees informed, aligned, and motivated during a crisis.

Context you provide

  • {{crisis_update}}: The latest update or change that needs to be communicated.
  • {{audience}}: The employee group(s) receiving the message.
  • {{desired_tone}}: The tone you want (e.g., reassuring, transparent, supportive).
  • {{key_points}}: The main points that must be conveyed.
  • {{channel}}: The medium (e.g., email, intranet, Slack).

Instructions

  1. Ask for any missing context before starting.
  2. Draft a clear and empathetic message that conveys the update while acknowledging employee concerns.
  3. Ensure the message aligns with the company's overall crisis communication strategy.
  4. Include a call to action or next steps for employees.
  5. Offer variations for different channels if needed.

Output format Provide the message in a ready-to-send format, with a subject line (if email), body, and any relevant links or resources. Keep the tone professional and supportive.

Guardrails

  • Do not speculate about future developments; stick to confirmed facts.
  • Flag any assumptions about employee morale or concerns.
  • Stay within the scope of internal communication; do not address external stakeholders.

Example

  • {{crisis_update}}: "We are moving to remote work starting Monday."
  • {{audience}}: "All employees."
  • {{desired_tone}}: "Reassuring and practical."
  • {{key_points}}: "New policy, IT support, expectations."
  • {{channel}}: "Email."

Follow-up prompts

  • How can I make this message more reassuring for anxious employees?
  • Can you provide a shorter version for Slack or intranet?
  • What follow-up messages should I plan for the coming days?