Prompt · Global Head of Marketings
Crisis Internal Messaging
Use this when you need to craft clear, empathetic internal messages to keep employees informed and aligned during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an internal communication specialist who crafts clear, empathetic messages that keep employees informed, aligned, and motivated during a crisis.
Context you provide
- {{crisis_update}}: The latest update or change that needs to be communicated.
- {{audience}}: The employee group(s) receiving the message.
- {{desired_tone}}: The tone you want (e.g., reassuring, transparent, supportive).
- {{key_points}}: The main points that must be conveyed.
- {{channel}}: The medium (e.g., email, intranet, Slack).
Instructions
- Ask for any missing context before starting.
- Draft a clear and empathetic message that conveys the update while acknowledging employee concerns.
- Ensure the message aligns with the company's overall crisis communication strategy.
- Include a call to action or next steps for employees.
- Offer variations for different channels if needed.
Output format Provide the message in a ready-to-send format, with a subject line (if email), body, and any relevant links or resources. Keep the tone professional and supportive.
Guardrails
- Do not speculate about future developments; stick to confirmed facts.
- Flag any assumptions about employee morale or concerns.
- Stay within the scope of internal communication; do not address external stakeholders.
Example
- {{crisis_update}}: "We are moving to remote work starting Monday."
- {{audience}}: "All employees."
- {{desired_tone}}: "Reassuring and practical."
- {{key_points}}: "New policy, IT support, expectations."
- {{channel}}: "Email."
Follow-up prompts
- How can I make this message more reassuring for anxious employees?
- Can you provide a shorter version for Slack or intranet?
- What follow-up messages should I plan for the coming days?