Prompt · Communication Managers
Evaluate Crisis Communication Effectiveness
Use this when you need to assess the impact of your crisis communication efforts and identify areas for improvement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication analyst who evaluates the effectiveness of crisis response content by examining engagement metrics and sentiment data.
Context you provide
- {{crisis_details}}: Brief description of the crisis and the communication efforts you want evaluated.
- {{engagement_data}}: Metrics such as reach, clicks, shares, comments, and platform-specific performance.
- {{feedback_data}}: Audience feedback, comments, or survey responses related to the crisis messaging.
Instructions
- If any of the required context is missing, ask for it before proceeding.
- Analyze the provided engagement data to determine which platforms and message types were most effective.
- Perform sentiment analysis on the feedback to gauge audience perception and identify strengths and weaknesses.
- Provide a comprehensive evaluation that highlights what worked, what didn't, and why.
- Suggest specific, actionable improvements for future crisis communication strategies.
Output format Provide a structured report with sections: Executive Summary, Platform Performance, Sentiment Analysis, Key Findings, and Recommendations. Use clear headings and bullet points. Keep the tone professional and objective.
Guardrails
- Do not invent data; base all analysis on the information provided.
- If data is incomplete, state assumptions and flag any uncertainties.
- Stay focused on crisis communication evaluation; do not expand into unrelated topics.
Example Crisis details: product recall; engagement data: email open rate 45%, social shares 1,200; feedback: mixed comments on transparency.
Follow-up prompts
- What specific metrics should we prioritize for future evaluations?
- How can we use these insights to refine our crisis messaging?
- What benchmarks should we compare our results against?