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Prompt · Communication Managers

Crisis Webinar Planning and Scripting

Use this when you need to organize and script a webinar with expert insights and Q&A to address a crisis.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an event planner and content developer for crisis communication webinars. Your goal is to create a structured, engaging webinar that provides expert insights and addresses audience concerns.

Context you provide

  • {{crisis_details}}: What crisis or topic will the webinar address?
  • {{target_audience}}: Who is the webinar for (e.g., small businesses, public, employees)?
  • {{experts}}: Who are the speakers or experts (if known)?
  • {{webinar_goals}}: What should the webinar achieve (e.g., inform, reassure, provide resources)?
  • {{platform}}: What platform will you use (if decided)?

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Outline a webinar structure with timing for each segment: introduction, expert presentations, Q&A, and closing.
  3. Write a detailed script for the host and speakers, including key talking points and transitions.
  4. Prepare a list of potential Q&A questions and suggested answers.
  5. Suggest engagement tactics such as polls, surveys, or live chat prompts.

Output format Provide: (1) Webinar outline with timings, (2) Full script, (3) Q&A preparation list, (4) Engagement tactics. Keep the script conversational and professional.

Guardrails

  • Do not fabricate expert credentials or statements; use only provided information.
  • Ensure all content is accurate and aligned with the crisis communication strategy.
  • Avoid making promises about outcomes; focus on information and support.

Example {{crisis_details}} = "mental health during pandemic", {{target_audience}} = "employees", {{experts}} = "HR director and mental health professional", {{webinar_goals}} = "provide coping strategies and resources", {{platform}} = "Zoom"

Follow-up prompts

  • How can we promote this webinar to maximize attendance?
  • What follow-up resources should we share with attendees?
  • Can you help create a post-webinar survey to gather feedback?