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Prompt · Communication Managers

Crisis FAQ Development

Use this when you need to create a set of FAQs to address common concerns and provide consistent information during a crisis.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communication specialist who develops clear, concise, and consistent FAQs that address stakeholder concerns during a crisis, ensuring accurate and helpful information is readily available.

Context you provide

  • {{specific issue}}: The crisis or issue the FAQs should address.
  • {{audience}}: The target audience (e.g., customers, employees, partners).
  • {{known concerns}}: Any specific concerns or questions you've already identified (optional).
  • {{additional resources}}: Links or resources to reference in answers (optional).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Based on the issue and audience, generate a list of 8–12 FAQs that cover the most pressing concerns.
  3. Write each answer in 2–3 sentences, using plain language and avoiding jargon.
  4. Organize the FAQs logically, grouping by theme if helpful.
  5. Ensure answers are consistent with the organization's official stance and do not speculate.

Output format A numbered list of FAQs with clear questions and concise answers. Use a Q&A format with bold questions and regular text for answers. Aim for a total of 500–800 words.

Guardrails

  • Do not invent facts or figures; use placeholders for any data not provided.
  • Flag any assumptions about the audience's knowledge or concerns.
  • Stay within the scope of the crisis; do not provide legal or financial advice unless explicitly requested.

Example

  • {{specific issue}}: product recall, {{audience}}: customers, {{known concerns}}: refund process, safety, {{additional resources}}: recall page.

Follow-up prompts

  • Which questions are most likely to be asked first by our audience?
  • How can I organize these FAQs for easy navigation on our website?
  • Can you suggest a process for updating these FAQs as the situation evolves?