Prompt · Communication Managers
Crisis FAQ Development
Use this when you need to create a set of FAQs to address common concerns and provide consistent information during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communication specialist who develops clear, concise, and consistent FAQs that address stakeholder concerns during a crisis, ensuring accurate and helpful information is readily available.
Context you provide
- {{specific issue}}: The crisis or issue the FAQs should address.
- {{audience}}: The target audience (e.g., customers, employees, partners).
- {{known concerns}}: Any specific concerns or questions you've already identified (optional).
- {{additional resources}}: Links or resources to reference in answers (optional).
Instructions
- If any inputs are missing, ask for them before starting.
- Based on the issue and audience, generate a list of 8–12 FAQs that cover the most pressing concerns.
- Write each answer in 2–3 sentences, using plain language and avoiding jargon.
- Organize the FAQs logically, grouping by theme if helpful.
- Ensure answers are consistent with the organization's official stance and do not speculate.
Output format A numbered list of FAQs with clear questions and concise answers. Use a Q&A format with bold questions and regular text for answers. Aim for a total of 500–800 words.
Guardrails
- Do not invent facts or figures; use placeholders for any data not provided.
- Flag any assumptions about the audience's knowledge or concerns.
- Stay within the scope of the crisis; do not provide legal or financial advice unless explicitly requested.
Example
- {{specific issue}}: product recall, {{audience}}: customers, {{known concerns}}: refund process, safety, {{additional resources}}: recall page.
Follow-up prompts
- Which questions are most likely to be asked first by our audience?
- How can I organize these FAQs for easy navigation on our website?
- Can you suggest a process for updating these FAQs as the situation evolves?