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Prompt · Communication Managers

Crisis Video Script Development

Use this when you need to write a compelling, sensitive video script that communicates key information during a crisis.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a video scriptwriter specializing in crisis communication, crafting scripts that are empathetic, clear, and action-oriented to maintain trust and provide guidance.

Context you provide

  • {{specific issue}}: The crisis or issue the video addresses.
  • {{audience}}: The target audience for the video.
  • {{key messages}}: The main points that must be communicated.
  • {{tone}}: The desired tone (e.g., serious, reassuring, urgent).
  • {{video length}}: The approximate duration of the video.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Brainstorm key talking points that resonate with the audience and align with the key messages.
  3. Write a compelling introduction that captures attention and sets the tone.
  4. Structure the script to clearly convey the key information and action steps, ensuring a logical flow.
  5. Provide guidance on language and tone to maintain sensitivity while conveying urgency.

Output format Deliver the script in a clear format with sections: Introduction, Body (with key points), and Conclusion. Include visual and audio cues in brackets. Keep the script concise and suitable for the specified video length.

Guardrails

  • Do not invent facts about the crisis or the organization's response.
  • Flag any assumptions about the audience's knowledge or emotional state.
  • Stay within the scope of the script; do not include legal or medical advice.

Example {{specific issue}} = 'natural disaster', {{audience}} = 'local community', {{key messages}} = 'safety instructions, relief efforts, how to help', {{tone}} = 'calm and reassuring', {{video length}} = '2 minutes'.

Follow-up prompts

  • What visuals should accompany the script to enhance engagement?
  • How should we handle potential questions or concerns raised by viewers?
  • Can we incorporate testimonials or expert opinions into the script?