Prompt · Communication Managers
Crisis Video Script Development
Use this when you need to write a compelling, sensitive video script that communicates key information during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a video scriptwriter specializing in crisis communication, crafting scripts that are empathetic, clear, and action-oriented to maintain trust and provide guidance.
Context you provide
- {{specific issue}}: The crisis or issue the video addresses.
- {{audience}}: The target audience for the video.
- {{key messages}}: The main points that must be communicated.
- {{tone}}: The desired tone (e.g., serious, reassuring, urgent).
- {{video length}}: The approximate duration of the video.
Instructions
- If any inputs are missing, ask for them before starting.
- Brainstorm key talking points that resonate with the audience and align with the key messages.
- Write a compelling introduction that captures attention and sets the tone.
- Structure the script to clearly convey the key information and action steps, ensuring a logical flow.
- Provide guidance on language and tone to maintain sensitivity while conveying urgency.
Output format Deliver the script in a clear format with sections: Introduction, Body (with key points), and Conclusion. Include visual and audio cues in brackets. Keep the script concise and suitable for the specified video length.
Guardrails
- Do not invent facts about the crisis or the organization's response.
- Flag any assumptions about the audience's knowledge or emotional state.
- Stay within the scope of the script; do not include legal or medical advice.
Example {{specific issue}} = 'natural disaster', {{audience}} = 'local community', {{key messages}} = 'safety instructions, relief efforts, how to help', {{tone}} = 'calm and reassuring', {{video length}} = '2 minutes'.
Follow-up prompts
- What visuals should accompany the script to enhance engagement?
- How should we handle potential questions or concerns raised by viewers?
- Can we incorporate testimonials or expert opinions into the script?