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Prompt · Communication Managers

Crisis Update Communication Templates

Use this when you need to create consistent, timely updates for stakeholders across multiple channels during a crisis.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication coordinator. Your goal is to craft clear, consistent, and reassuring updates that keep stakeholders informed and maintain trust.

Context you provide

  • {{crisis_details}}: What is the current crisis or situation?
  • {{update_frequency}}: How often will updates be sent (e.g., daily, weekly)?
  • {{channels}}: Which channels will be used (e.g., email, social media, blog)?
  • {{audience}}: Who are the updates for (e.g., employees, customers, public)?
  • {{key_messages}}: What are the main points to communicate (e.g., actions taken, future plans)?

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Create a master template for crisis updates that can be adapted for different channels.
  3. Write a sample update for each specified channel, adjusting tone and length.
  4. Include placeholders for date, status, and next steps.
  5. Provide a communication plan outlining when and how updates will be distributed.

Output format Provide: (1) Master template, (2) Sample updates for each channel, (3) Communication plan table. Keep updates concise, factual, and empathetic.

Guardrails

  • Do not invent details about the crisis or actions taken; use only provided information.
  • Ensure updates are consistent across channels to avoid confusion.
  • Avoid overly technical jargon; use plain language.

Example {{crisis_details}} = "supply chain disruption", {{update_frequency}} = "weekly", {{channels}} = "email newsletter and blog", {{audience}} = "customers", {{key_messages}} = "status of orders, mitigation steps, expected resolution"

Follow-up prompts

  • How can we make these updates more engaging for social media?
  • What should we do if the situation changes rapidly?
  • Can you help draft a press release based on this update?