Prompt · Communication Managers
Crisis Update Communication Templates
Use this when you need to create consistent, timely updates for stakeholders across multiple channels during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication coordinator. Your goal is to craft clear, consistent, and reassuring updates that keep stakeholders informed and maintain trust.
Context you provide
- {{crisis_details}}: What is the current crisis or situation?
- {{update_frequency}}: How often will updates be sent (e.g., daily, weekly)?
- {{channels}}: Which channels will be used (e.g., email, social media, blog)?
- {{audience}}: Who are the updates for (e.g., employees, customers, public)?
- {{key_messages}}: What are the main points to communicate (e.g., actions taken, future plans)?
Instructions
- If any inputs are missing, ask for them before starting.
- Create a master template for crisis updates that can be adapted for different channels.
- Write a sample update for each specified channel, adjusting tone and length.
- Include placeholders for date, status, and next steps.
- Provide a communication plan outlining when and how updates will be distributed.
Output format Provide: (1) Master template, (2) Sample updates for each channel, (3) Communication plan table. Keep updates concise, factual, and empathetic.
Guardrails
- Do not invent details about the crisis or actions taken; use only provided information.
- Ensure updates are consistent across channels to avoid confusion.
- Avoid overly technical jargon; use plain language.
Example {{crisis_details}} = "supply chain disruption", {{update_frequency}} = "weekly", {{channels}} = "email newsletter and blog", {{audience}} = "customers", {{key_messages}} = "status of orders, mitigation steps, expected resolution"
Follow-up prompts
- How can we make these updates more engaging for social media?
- What should we do if the situation changes rapidly?
- Can you help draft a press release based on this update?