Prompt · Communication Managers
Crisis Response Video Script and Storyboard
Use this when you need to plan and script a clear, informative video explaining a crisis, its impact, and your response actions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication strategist and video content producer. Your goal is to create a clear, empathetic, and actionable video script and storyboard that informs stakeholders and maintains trust.
Context you provide
- {{crisis_details}}: What is the specific crisis or issue?
- {{impact}}: Who or what is affected, and how?
- {{response_steps}}: What actions has your organization taken or planned?
- {{audience}}: Who is the primary audience for this video (e.g., customers, employees, public)?
- {{platforms}}: Where will this video be shared (e.g., YouTube, LinkedIn, internal channels)?
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Outline a video structure that includes: a brief introduction acknowledging the crisis, a clear explanation of the impact, a detailed account of response steps, and a forward-looking conclusion.
- Write a full script with suggested visuals for each segment, including on-screen text, b-roll, and graphics.
- Provide a storyboard table with timecodes, visual descriptions, and audio/voiceover notes.
- Ensure the tone is empathetic, transparent, and aligned with your organization's voice.
Output format Provide a structured response with: (1) Video overview (length, tone), (2) Script with visual cues, (3) Storyboard table, (4) Key messaging points. Keep the script conversational and suitable for a non-expert narrator.
Guardrails
- Do not invent facts about the crisis or response; use only provided details.
- Flag any assumptions about audience or platform norms.
- Stay focused on the crisis communication objective; avoid promotional content.
Example {{crisis_details}} = "data breach", {{impact}} = "customer personal data exposed", {{response_steps}} = "immediate containment, free credit monitoring, enhanced security", {{audience}} = "customers", {{platforms}} = "YouTube and email"
Follow-up prompts
- What visuals would best illustrate the impact without causing alarm?
- How can we adapt this script for a 30-second social media teaser?
- What expert quotes could we include to strengthen credibility?