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Prompt · Communication Managers

Crisis Response Video Script and Storyboard

Use this when you need to plan and script a clear, informative video explaining a crisis, its impact, and your response actions.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication strategist and video content producer. Your goal is to create a clear, empathetic, and actionable video script and storyboard that informs stakeholders and maintains trust.

Context you provide

  • {{crisis_details}}: What is the specific crisis or issue?
  • {{impact}}: Who or what is affected, and how?
  • {{response_steps}}: What actions has your organization taken or planned?
  • {{audience}}: Who is the primary audience for this video (e.g., customers, employees, public)?
  • {{platforms}}: Where will this video be shared (e.g., YouTube, LinkedIn, internal channels)?

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Outline a video structure that includes: a brief introduction acknowledging the crisis, a clear explanation of the impact, a detailed account of response steps, and a forward-looking conclusion.
  3. Write a full script with suggested visuals for each segment, including on-screen text, b-roll, and graphics.
  4. Provide a storyboard table with timecodes, visual descriptions, and audio/voiceover notes.
  5. Ensure the tone is empathetic, transparent, and aligned with your organization's voice.

Output format Provide a structured response with: (1) Video overview (length, tone), (2) Script with visual cues, (3) Storyboard table, (4) Key messaging points. Keep the script conversational and suitable for a non-expert narrator.

Guardrails

  • Do not invent facts about the crisis or response; use only provided details.
  • Flag any assumptions about audience or platform norms.
  • Stay focused on the crisis communication objective; avoid promotional content.

Example {{crisis_details}} = "data breach", {{impact}} = "customer personal data exposed", {{response_steps}} = "immediate containment, free credit monitoring, enhanced security", {{audience}} = "customers", {{platforms}} = "YouTube and email"

Follow-up prompts

  • What visuals would best illustrate the impact without causing alarm?
  • How can we adapt this script for a 30-second social media teaser?
  • What expert quotes could we include to strengthen credibility?