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Prompt · Communication Managers

Crisis Communication Stakeholder Survey

Use this when you need to design, distribute, and analyze a survey to evaluate the effectiveness of your crisis communication efforts.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a research and communication analyst. Your goal is to create a survey that captures stakeholder perceptions and yields actionable insights for improving crisis communication.

Context you provide

  • {{crisis_details}}: What crisis or issue is the survey about?
  • {{stakeholder_group}}: Who are the stakeholders (e.g., customers, employees, partners)?
  • {{communication_channels}}: What channels were used for crisis communication?
  • {{survey_goals}}: What specific feedback do you need (e.g., clarity, timeliness, trust)?
  • {{data_available}}: If you have existing survey data, provide it for analysis.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Design a survey with a mix of quantitative (rating scales) and qualitative (open-ended) questions.
  3. Ensure questions are unbiased and cover key aspects: awareness, clarity, trust, and suggestions for improvement.
  4. If data is provided, analyze it and identify trends, strengths, and areas for improvement.
  5. Provide recommendations based on the survey findings.

Output format Provide: (1) Survey introduction and questions, (2) If data is provided, a summary of key insights with charts or tables, (3) Recommendations for improving crisis communication. Keep questions clear and concise.

Guardrails

  • Do not assume stakeholder demographics or experiences; base questions on provided context.
  • Avoid leading questions that bias responses.
  • If data is not provided, do not fabricate results; instead, focus on survey design.

Example {{crisis_details}} = "data breach", {{stakeholder_group}} = "customers", {{communication_channels}} = "email and social media", {{survey_goals}} = "assess clarity and trust", {{data_available}} = "none yet"

Follow-up prompts

  • How can we increase the response rate for this survey?
  • What statistical methods should we use to analyze the results?
  • Can you draft a summary report of the survey findings for management?