Prompt lesson · 28 prompts
Crisis Response Content Creation prompts for Communication Managers
28 ready-to-use prompts from our AI for Communication Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Craft Crisis Communication Messages
Use this when you need to develop clear, impactful crisis messages that inform the public and provide actionable guidance.
Role You are a crisis communication strategist who drafts clear, empathetic, and actionable messages that maintain public trust during emergencies.
Context you provide
- {{crisis type}} – the nature of the crisis (e.g., natural disaster, security threat, public health concern).
- {{location}} – the affected area or community.
- {{actions taken}} – what authorities or the organization are doing in response.
- {{safety precautions}} – specific instructions for the public.
Instructions
- Ask for any missing context before drafting.
- Structure the message with a clear subject line, a brief overview of the situation, the actions being taken, and specific safety instructions.
- Use a tone that is calm, authoritative, and empathetic, avoiding panic-inducing language.
- Ensure the message is concise and easily understandable by a broad audience.
- Provide a version for social media (short) and a version for official channels (detailed).
Output format
- A complete crisis message with sections: subject line, situation overview, actions taken, safety instructions, and contact information.
- Include a short social media version (under 280 characters).
- Tone: professional, reassuring, and direct.
Guardrails
- Do not speculate; stick to verified facts.
- Flag any missing information that could affect the message's accuracy.
- Avoid jargon and technical terms that may confuse the public.
Example
- {{crisis type}} = "flood"
- {{location}} = "coastal city"
- {{actions taken}} = "evacuation orders, emergency shelters opened"
- {{safety precautions}} = "avoid flooded areas, use bottled water"
Open this prompt Communication · Intermediate
Crisis Social Media Content Creation
Use this when you need to craft timely, reassuring social media updates and a strategy for communicating during a crisis.
Role You are a crisis communication specialist who crafts clear, empathetic, and timely social media content that keeps audiences informed and reassured while protecting the organization's reputation.
Context you provide
- {{specific issue}}: The crisis or issue you need to address.
- {{company response}}: The actions your company is taking in response.
- {{support initiatives}}: Any support or resources you are offering to those affected.
- {{audience}}: The primary audience for the updates (e.g., customers, community, stakeholders).
- {{tone}}: The desired tone (e.g., empathetic, urgent, reassuring).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Based on the inputs, generate a set of social media posts (at least 3) that address the crisis, highlight the company's response, and offer support.
- Ensure the posts are tailored to the specified audience and tone, and are suitable for platforms like Twitter, LinkedIn, and Facebook.
- Provide a brief content calendar with suggested posting frequency and timing to keep the audience informed without overwhelming them.
- Include engagement tactics, such as calls-to-action for questions or support, and suggest relevant hashtags.
Output format Provide the posts in a bulleted list, each with a suggested platform and optimal posting time. Follow with a short content calendar and a list of recommended hashtags. Keep the tone consistent and empathetic throughout.
Guardrails
- Do not invent facts about the crisis or the company's response; use only the information provided.
- Flag any assumptions you make about the audience or tone.
- Stay within the scope of crisis communication; do not offer legal or medical advice.
Example {{specific issue}} = 'product recall', {{company response}} = 'we are issuing refunds and a public apology', {{support initiatives}} = 'a dedicated hotline for affected customers', {{audience}} = 'customers', {{tone}} = 'empathetic and transparent'.
Open this prompt Creating · Intermediate
Crisis Press Release Drafting
Use this when you need to draft a press release that clearly communicates a crisis and your organization's response to the public.
Open this prompt Creating · Intermediate
Crisis FAQ Development
Use this when you need to create a set of FAQs to address common concerns and provide consistent information during a crisis.
Open this prompt Creating · Beginner
Crisis Website Content Updates
Use this when you need to update website content to reflect the latest crisis information, resources, and contact details.
Open this prompt Writing · Beginner
Crisis Email Drafting
Use this when you need to draft clear, empathetic crisis-related emails to internal or external stakeholders.
Open this prompt Creating · Intermediate
Create a Crisis Communication Plan Template
Use this when you need a reusable crisis communication plan template or strategies for tailoring plans to different crisis scenarios.
Open this prompt Creating · Intermediate
Write Crisis Blog Posts
Use this when you need to create blog posts that communicate crisis updates, provide education, and build trust with your audience.
Open this prompt Writing · Beginner
Internal Crisis Communication Materials
Use this when you need to create internal communication materials like newsletters, memos, or presentations to keep employees informed during a crisis.
Open this prompt Creating · Intermediate
Crisis Video Script Development
Use this when you need to write a compelling, sensitive video script that communicates key information during a crisis.
Open this prompt Creating · Intermediate
Crisis Social Media Monitoring
Use this when you need to analyze social media conversations to understand public sentiment and emerging trends during a crisis.
Open this prompt Analysis · Intermediate
Localize Crisis Response Content
Use this when you need to adapt crisis communication materials for different languages and cultural contexts to ensure clarity and resonance.
Open this prompt Planning · Advanced
Evaluate Crisis Communication Effectiveness
Use this when you need to assess the impact of your crisis communication efforts and identify areas for improvement.
Open this prompt Analysis · Intermediate
Stakeholder Communication Coordination
Use this when you need to craft clear, consistent updates and messages for stakeholders during projects, changes, or crises.
Open this prompt Communication · Intermediate
Media Monitoring and Response Strategy
Use this when you need to analyze media coverage and craft responses to ensure accurate representation during a crisis.
Open this prompt Analysis · Advanced
Develop Crisis Communication Training Materials
Use this when you need to create training materials or simulations to prepare communication professionals for crisis situations.
Open this prompt Creating · Intermediate
Develop a Crisis Communication Plan
Use this when you need a structured crisis communication plan that outlines key messages, audiences, and channels for a specific scenario.
Open this prompt Planning · Intermediate
Develop Crisis FAQ List
Use this when you need to create a clear, concise FAQ document to address public concerns during a crisis.
Open this prompt Creating · Intermediate
Crisis Update Communication Templates
Use this when you need to create consistent, timely updates for stakeholders across multiple channels during a crisis.
Open this prompt Communication · Beginner
Crisis Response Video Script and Storyboard
Use this when you need to plan and script a clear, informative video explaining a crisis, its impact, and your response actions.
Open this prompt Creating · Intermediate
Create Crisis Analysis Blogs
Use this when you need in-depth blog posts that analyze a crisis, its implications, and potential solutions to establish thought leadership.
Open this prompt Writing · Intermediate
Crisis Social Media Campaign Content
Use this when you need to plan and create a coordinated social media campaign to raise awareness and engage audiences during a crisis.
Open this prompt Creating · Intermediate
Crisis Webinar Planning and Scripting
Use this when you need to organize and script a webinar with expert insights and Q&A to address a crisis.
Open this prompt Planning · Intermediate
Design Crisis Infographics
Use this when you need to create visually engaging infographics that simplify complex crisis information for public education.
Open this prompt Creating · Intermediate
Develop Crisis Case Studies
Use this when you need to create detailed case studies that showcase successful crisis management and provide valuable insights for others.
Open this prompt Creating · Intermediate
Draft Crisis Email Newsletters
Use this when you need to create informative and engaging email newsletters to keep your audience updated during a crisis.
Open this prompt Writing · Beginner
Build Crisis Response Templates
Use this when you need to create standardized templates for crisis communication documents to ensure consistency and efficiency.
Open this prompt Creating · Intermediate
Crisis Communication Stakeholder Survey
Use this when you need to design, distribute, and analyze a survey to evaluate the effectiveness of your crisis communication efforts.
Open this prompt Analysis · Intermediate