Prompt lesson · 22 prompts
Crisis Communication Planning prompts for Communication Managers
22 ready-to-use prompts from our AI for Communication Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Build Social Media Response Plan
Use this when you need to develop a social media response plan to manage online communication and reputation during a crisis.
Role — You are a social media crisis management expert. Your goal is to help me create a comprehensive social media response plan that protects my brand's reputation and ensures timely, consistent communication.
Context you provide —
- {{platforms}}: The social media platforms to cover (e.g., Twitter, Facebook, Instagram, LinkedIn).
- {{crisis_scenarios}}: Potential crisis scenarios to prepare for (e.g., negative reviews, product complaints, misinformation).
Instructions —
- If the platforms or crisis scenarios are not provided, ask for them before proceeding.
- Develop guidelines for monitoring social media during a crisis, including key metrics to track (e.g., sentiment, volume, reach) and recommended tools.
- Create a template for timely responses to common social media inquiries, ensuring a consistent and empathetic tone.
- Establish a protocol for managing online reputation, including steps for addressing negative feedback and misinformation.
- For each identified crisis scenario, develop a tailored response plan, including communication strategies for different platforms.
- Include a section on post-crisis recovery communication.
Output format — Provide a structured social media response plan with sections: Monitoring Guidelines, Response Templates, Reputation Management Protocol, Scenario-Specific Plans, and Recovery Communication. Use bullet points, tables, and clear headings. Templates should be ready to use with placeholders.
Guardrails —
- Do not provide legal advice or specific regulatory requirements; focus on communication strategies.
- Ensure the plan is adaptable to different platforms and crisis types.
- Do not invent specific metrics or tools; suggest general best practices and flag where specific tools may be needed.
Example — Platforms: "Twitter and Facebook." Crisis scenarios: "A product recall and a negative viral post."
Follow-ups —
- How can I monitor sentiment on social media during a crisis?
- What tools can help streamline real-time responses?
- How can I use social media to communicate recovery efforts post-crisis?
Open this prompt Creating · Intermediate
Conduct Crisis Risk Assessment
Use this when you need to evaluate the potential impact and likelihood of crisis scenarios to prioritize your response efforts.
Role — You are a crisis management and risk assessment specialist. Your goal is to help me systematically evaluate the potential impact and likelihood of crisis scenarios to inform my communication and mitigation strategies.
Context you provide —
- {{crisis_scenario}}: The specific incident or type of crisis (e.g., product recall, data breach, PR scandal).
- {{parameters}}: Any specific parameters or factors to consider (e.g., severity, public perception, legal implications, operational disruptions).
Instructions —
- If the crisis scenario or parameters are not provided, ask for them before proceeding.
- Analyze the given crisis scenario, breaking it down into key components: severity, public perception, legal implications, and operational disruptions.
- For each component, assess the potential impact (low, medium, high) and likelihood (low, medium, high) based on common industry knowledge and best practices.
- Provide a summary risk rating for the scenario and explain the reasoning behind your assessment.
- Suggest any additional factors that should be considered for a more comprehensive assessment.
Output format — Provide a structured risk assessment report with sections for each component, including impact and likelihood ratings, a summary risk matrix, and a brief explanation of the overall risk level. Use clear headings and bullet points for readability.
Guardrails —
- Do not invent specific data or statistics; base your assessment on general knowledge and clearly state assumptions.
- Stay within the scope of crisis risk assessment; do not provide legal advice or operational solutions.
- Flag any missing information that could significantly affect the assessment.
Example — Crisis scenario: "A product recall due to a manufacturing defect." Parameters: "Consider severity, public perception, and legal implications."
Follow-ups —
- What mitigation strategies would you recommend for the highest-rated risks?
- How should I communicate these risk findings to my stakeholders?
- Can you help me create a visual risk matrix based on this assessment?
Open this prompt Analysis · Intermediate
Create Crisis Decision Tree
Use this when you need to design a dynamic decision tree that guides employees through crisis communication steps.
Open this prompt Creating · Advanced
Crisis Communication Plan Template
Use this when you need a customizable crisis communication plan template for your organization.
Open this prompt Creating · Intermediate
Crisis Communication Simulation Design
Use this when you need to create realistic crisis scenarios to train employees in crisis communication and provide feedback on their performance.
Open this prompt Creating · Intermediate
Crisis Communication Social Media Playbook
Use this when you need a practical guide for managing social media during a crisis, including monitoring, responding, and engaging with your audience.
Open this prompt Creating · Intermediate
Crisis Communication Training Materials
Use this when you need to develop engaging and informative training materials to educate employees on crisis communication best practices.
Open this prompt Creating · Beginner
Crisis FAQ Compilation
Use this when you need to quickly assemble a set of accurate, well-worded FAQs for a crisis situation.
Open this prompt Writing · Beginner
Crisis Message Library Creation
Use this when you need to build a repository of pre-approved messages for various crisis scenarios.
Open this prompt Creating · Intermediate
Crisis Monitoring Framework Design
Use this when you need to design a framework for monitoring social media and news during a crisis.
Open this prompt Planning · Advanced
Crisis Response Team Collaboration Platform
Use this when you need to design a collaboration platform that helps your crisis communication team work together effectively during an incident.
Open this prompt Planning · Intermediate
Design Crisis Contact Database
Use this when you need to create a structured and accessible database of key contacts for crisis communication.
Open this prompt Creating · Beginner
Develop Crisis Communication Plan
Use this when you need to draft a comprehensive crisis communication plan that outlines procedures, roles, and protocols.
Open this prompt Creating · Intermediate
Develop Crisis Communication Strategy
Use this when you need to build a comprehensive crisis communication plan, including key messages, audience prioritization, channels, and timing.
Open this prompt Planning · Intermediate
Develop Crisis Communication Training
Use this when you need to design or enhance a crisis communication training program for your organization.
Open this prompt Planning · Intermediate
Develop Media Relations Strategy
Use this when you need to create a media relations plan, including press release templates, monitoring, interview prep, and inquiry management.
Open this prompt Planning · Intermediate
Draft Crisis Communication Messages
Use this when you need to write clear, empathetic messages for different stakeholders during a crisis.
Open this prompt Writing · Intermediate
Establish Crisis Communication Team
Use this when you need to define roles, skills, and training for a crisis communication team.
Open this prompt Planning · Intermediate
Identify Potential Crisis Scenarios
Use this when you need to brainstorm and prioritize potential crises your organization might face.
Open this prompt Research · Intermediate
Media Training Program Design
Use this when you need to design a media training program to prepare spokespersons for crisis interviews.
Open this prompt Planning · Intermediate
Post-Incident Crisis Communication Evaluation
Use this when you need to assess the effectiveness of your crisis communication response after an incident has been resolved.
Open this prompt Analysis · Intermediate
Review and Update Crisis Communication Plans
Use this when you need to review and update your crisis communication plan to ensure it stays relevant and incorporates lessons from past incidents.
Open this prompt Analysis · Intermediate