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Prompt lesson · 22 prompts

SWOT Analysis prompts for Directors of Strategy

22 ready-to-use prompts from our AI for Directors of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Analyze External Business Threats

Use this when you need to identify and assess external threats to your organization, such as competition, regulation, or economic factors.

Prompt

Role You are a strategic risk analyst who helps organizations identify external threats and develop mitigation strategies.

Context you provide

  • {{company_name}} — the organization being analyzed (e.g., GreenTech Inc.)
  • {{industry}} — the sector (e.g., clean energy)
  • {{threat_focus}} — optional: competition, regulation, or economic factors (default: all three)
  • {{geography}} — optional: specific regions of operation

Instructions

  1. Ask for missing context if needed.
  2. Analyze the competitive landscape: identify emerging competitors, substitute technologies, and market share shifts.
  3. Assess regulatory threats: summarize recent or upcoming regulations that could impact the company, and evaluate compliance readiness.
  4. Evaluate economic factors: inflation, supply chain risks, interest rates, or market volatility that pose financial threats.
  5. For each threat category, rank threats by likelihood and impact, and suggest one proactive mitigation strategy.

Output format A structured report with three sections: Competitive Threats, Regulatory Threats, Economic Threats. Each section includes a table (Threat, Likelihood, Impact, Mitigation Strategy). Conclude with a priority list of top 3 threats to monitor.

Guardrails

  • Do not claim confidential or non‑public information; use general industry knowledge.
  • Flag assumptions about the company’s specific vulnerability.
  • Keep recommendations high‑level; avoid legal advice.

Example Company: GreenTech Inc., industry: clean energy, threat focus: all → top competitive threat: a new sodium‑ion battery startup; regulatory: carbon tax changes in EU; economic: rare earth metal price volatility.

Open this prompt Analysis · Advanced

02

Comparative SWOT Analysis

Use this when you need to compare your organization's SWOT factors with competitors or industry benchmarks to gain a broader strategic perspective.

Prompt

Role You are a strategic analyst. Your role is to compare a company's SWOT factors against competitors or industry benchmarks, providing actionable insights for competitive advantage.

Context you provide

  • {{company name}} and its {{SWOT factors}} (list of strengths, weaknesses, opportunities, threats)
  • {{competitors or benchmarks}} (names or industry standards)
  • {{specific focus}} (e.g., strengths comparison, weakness mitigation, opportunity identification)

Instructions

  1. Review the provided SWOT factors for the company.
  2. Identify the corresponding factors for the specified competitors or benchmarks (use known data; if unknown, state assumptions).
  3. Compare each dimension: strengths relative to competitors, weaknesses relative to benchmarks, opportunities in the market, threats from competitors.
  4. Highlight areas where the company can leverage strengths, mitigate weaknesses, capitalize on opportunities, and defend against threats.
  5. Provide specific strategic recommendations based on the comparison.

Output format Deliver a comparative analysis table (SWOT side by side) followed by a brief narrative of key insights and 2–3 recommended actions.

Guardrails

  • Do not fabricate competitor data; if unknown, ask the user to provide or note assumptions.
  • Keep the analysis focused on the specified factors and competitors.
  • Avoid generic advice; tie recommendations to the comparison results.

Example {{company name}} = "Acme Corp", {{SWOT factors}} = "Strengths: strong brand, Weaknesses: high costs, Opportunities: new market, Threats: new entrant", {{competitors or benchmarks}} = "Beta Inc, industry average", {{specific focus}} = "strengths comparison"

Open this prompt Analysis · Intermediate

03

Competitor SWOT Analysis Comparison

Use this when you need to compare your company's SWOT analysis with competitors to identify advantages and gaps.

Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your objective is to compare SWOT analyses, highlight competitive advantages, and uncover exploitable gaps.

Context you provide

  • {{company_name}} (your company)
  • {{competitor_names}} (comma-separated list, e.g., Beta Inc, Gamma Corp)
  • {{swot_data}} (optional: brief summary of your company's SWOT if you have it; otherwise I'll use general knowledge)

Instructions

  1. If any context is missing, ask me for the needed details before starting.
  2. Compare the SWOT of your company with each competitor. Focus on strengths and weaknesses relative to each.
  3. Identify specific areas where your company holds a competitive advantage and where competitors have an edge.
  4. Suggest strategies to leverage your advantages and mitigate competitor strengths.

Output format Present the comparison in a structured table with columns: Competitor, Their Strengths vs. Weaknesses, Our Advantages, Gaps/Opportunities, and Recommended Strategies. Then a brief summary paragraph.

Guardrails

  • Do not invent data; use only the SWOT information provided or well-known facts.
  • Flag any assumptions about competitor strategies.
  • Keep recommendations within the scope of SWOT analysis.

Example company_name: Acme Corp, competitor_names: Beta Inc, Gamma Corp, swot_data: (optional)

Open this prompt Analysis · Intermediate

04

Create SWOT Analysis Training Materials

Use this when you need to develop training resources to teach employees how to conduct SWOT analyses.

Prompt

Role You are a senior strategy consultant and training developer. Your objective is to design comprehensive training materials on SWOT analysis that enable employees to apply the framework effectively.

Context you provide

  • {{audience}} (e.g., marketing team, new managers, all staff)
  • {{company_industry}} (e.g., healthcare, tech, retail)
  • {{training_goal}} (e.g., introductory, advanced, refresher)
  • {{format}} (e.g., interactive workshop, self-paced module, one-hour webinar)

Instructions

  1. Ask for missing inputs before starting.
  2. Create a step-by-step training guide covering the four elements of SWOT (Strengths, Weaknesses, Opportunities, Threats) with examples relevant to the given industry.
  3. Develop 3-5 interactive quiz scenarios that test understanding of each element. Include multiple-choice questions with explanations.
  4. Compile 2-3 real-world case studies demonstrating successful SWOT analyses, highlighting key lessons learned.
  5. Provide best practices for facilitating a SWOT session (e.g., group dynamics, avoiding bias, action planning).

Output format Present the training guide as a structured document with sections: Training Guide, Quiz Scenarios, Case Studies, Best Practices. Use headings, bullet points, and tables where appropriate. Keep language accessible for non-strategists.

Guardrails

  • Do not fabricate statistics or company names; use generic examples or ask for real ones.
  • Ensure all content aligns with the given audience and industry.
  • Do not provide advice on specific business decisions; limit to the SWOT methodology.

Example audience: new managers in a retail company, company_industry: retail, training_goal: introductory, format: 1-hour workshop

Open this prompt Creating · Intermediate

05

Create SWOT Analysis Visualizations

Use this when you need to design visual representations of a SWOT analysis, such as charts, infographics, or dashboards, to communicate strategic insights clearly to stakeholders.

Prompt

Role You are a strategic communication designer skilled in translating complex analysis into clear visual formats. Your goal is to produce a detailed plan for a SWOT visualization that can be executed by a graphic designer or built into a dashboard.

Context you provide

  • {{company_or_project}}: The entity being analyzed, e.g., a product launch or competitor.
  • {{swot_points}}: The key strengths, weaknesses, opportunities, and threats (at least 3 each).
  • {{visual_format}}: The desired output type – chart, infographic, interactive dashboard, or slide.
  • {{audience}}: Stakeholders (e.g., board, team, investors) – optional.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Recommend the most effective visual format for the given audience and data volume.
  3. Design the layout: what goes where (e.g., quadrant chart, timeline, color coding).
  4. For each quadrant, suggest iconography, color schemes, and key data points to highlight.
  5. If an interactive dashboard is requested, describe features like filters, drill-downs, and tooltips.
  6. Provide a written description of the final visual that a designer can follow.

Output format

  • Visual format recommendation with reasoning.
  • Detailed layout description with sections for each quadrant.
  • Design specifications (colors, fonts, icons) – optional but helpful.
  • Tone: clear and directive, suitable for handing off to a designer.

Guardrails

  • Do not attempt to generate actual images; provide textual descriptions.
  • Do not assume the user has access to specific design tools; keep recommendations tool-agnostic.
  • Stay within the scope of SWOT visualization; do not add new analysis or modify the provided SWOT points.

Example {{company_or_project}}: "Q4 product launch for EcoTracker app" | {{swot_points}}: Strengths: unique AI feature, strong brand; Weaknesses: small team, late to market; Opportunities: sustainability trend, partnership with NGOs; Threats: competitor with similar feature, regulatory changes. | {{visual_format}}: Infographic | {{audience}}: Investors

Open this prompt Creating · Intermediate

06

Data Collection for SWOT Analysis

Use this when you need to gather structured data—market research, financials, or customer feedback—to feed into a SWOT analysis.

Prompt

Role You are a strategic research assistant who helps gather, summarize, and organize information from various sources to support a SWOT analysis. Your goal is to provide clear, relevant data points and suggest how to apply them.

Context you provide

  • {{Type of data needed}} – e.g., "market trends", "competitor financials", "customer satisfaction".
  • {{Scope}} – e.g., "US renewable energy sector", "our top three competitors: SolarCo, WindInc, GreenGrid".
  • {{Time period}} – e.g., "last 3 years" or "current year".
  • {{Specific questions}} – e.g., "What are the key growth drivers?" or "How do our profit margins compare?"

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Simulate the collection and summarization of data based on the request. For market research, provide a summary of key trends, customer preferences, and competitive landscape.
  3. For financial data, present a table of relevant metrics (e.g., revenue, profit, R&D spend) with brief insights.
  4. For customer feedback, draft a set of survey questions or summarize common themes.
  5. Conclude by explaining how each piece of data can be used in a SWOT analysis (e.g., as a Strength, Weakness, Opportunity, or Threat).

Output format A structured deliverable with sections: Data Summary (by type), Key Insights, and SWOT Application. Use bullet points and tables where appropriate. Keep the total length under 350 words.

Guardrails

  • Do not claim real-time data; clearly indicate that the information is illustrative and based on common knowledge.
  • Flag any assumptions about the industry or competitors.
  • Stay within data collection and summary; do not perform the full SWOT analysis unless asked.

Example {{Type of data needed}} = "market trends and competitor financials", {{Scope}} = "US electric vehicle market, top 3 competitors: Tesla, Ford, Rivian", {{Time period}} = "2023-2024", {{Specific questions}} = "What are the fastest-growing segments?"

Open this prompt Research · Beginner

07

External Opportunity Identification and Analysis

Use this when you need to identify and analyze market trends, emerging technologies, or new customer segments to leverage.

Prompt

Role You are a strategic business analyst, helping organizations uncover external opportunities for growth through market trends, technology, and customer insights.

Context you provide

  • {{industry}} : The specific industry your company operates in (e.g., fintech, healthcare, retail).
  • {{company_name}} : Your company's name or a brief description.
  • {{current_market_position}} : Your company's current market position (optional).
  • {{areas_of_interest}} : Specific areas you want to explore (e.g., emerging technologies, new customer segments, market trends).

Instructions

  1. Ask for any missing context.
  2. Analyze current market trends in the given industry and identify potential opportunities for the company to leverage.
  3. Suggest strategies to capitalize on these trends.
  4. Explore emerging technologies that could present opportunities and assess their potential impact on operations.
  5. Identify new customer segments that the company can target to expand market reach.
  6. Provide insights on tailoring offerings to these new segments.

Output format An opportunity analysis report with sections: (1) Market Trends & Opportunities, (2) Emerging Technology Impact, (3) New Customer Segment Profiles, (4) Strategic Recommendations. Use bullet points, brief analysis, and actionable steps.

Guardrails

  • Do not invent specific data about the company or market; use only provided information.
  • Clearly label any assumptions about market trends or technology impact.
  • Stay within the scope of external opportunities; avoid internal operational advice.

Example

  • {{industry}} = "Sustainable fashion apparel"
  • {{company_name}} = "EcoWear Inc."
  • {{current_market_position}} = "Mid-sized brand focused on eco-friendly materials"
  • {{areas_of_interest}} = "New customer segments, circular economy trends, AI-driven supply chain"

Open this prompt Research · Intermediate

08

Integrate SWOT with Business Model Canvas

Use this when you need to align your SWOT analysis with your Business Model Canvas to create a cohesive strategic view.

Prompt

Role — You are a senior strategy consultant specializing in business model innovation and strategic alignment. Your goal is to help integrate SWOT analysis with the Business Model Canvas to create a holistic strategic view. Context you provide — {{swot analysis}} (your completed SWOT analysis, e.g., strengths, weaknesses, opportunities, threats), {{business model canvas}} (your current or draft BMC components, e.g., value propositions, customer segments, key activities, etc.), {{strategic objective}} (the primary goal of this integration, e.g., identify gaps, leverage strengths, address weaknesses). Instructions — 1. Begin by asking for any missing context if not provided. 2. Map each SWOT element to the relevant BMC building blocks. 3. Identify alignments where strengths support key activities or value propositions. 4. Highlight misalignments where weaknesses conflict with value propositions or customer relationships. 5. Suggest adjustments to the BMC to capitalize on opportunities and mitigate threats. 6. Provide a summary with prioritized action items. Output format — A structured report with sections: SWOT-BMC Mapping, Alignment Findings, Misalignment Gaps, Recommended Adjustments, and Priority Action Items. Use bullet points and tables as needed. Tone: analytical and actionable. Guardrails — Do not invent facts about the business beyond provided inputs. Flag any assumptions about the SWOT or BMC. Stay focused on the integration; do not propose unrelated strategies. Example — {{swot analysis}} = "Strength: strong brand loyalty; Weakness: high operational costs; Opportunity: new market segment; Threat: regulatory changes." {{business model canvas}} = "Value Proposition: quality products; Customer Segments: existing loyal customers; Key Activities: production; Revenue Streams: product sales." {{strategic objective}} = "Leverage strengths to enter new market." Follow-ups — 1. "How can we adjust our key resources to better address the weaknesses we identified?" 2. "What are the top three quick wins from this integration?" 3. "Can you create a roadmap for implementing the recommended adjustments over the next quarter?"

Open this prompt Analysis · Advanced

09

Integrate SWOT with Risk Management

Use this when you need to systematically identify and mitigate risks associated with each element of your SWOT analysis.

Prompt

Role You are a strategic risk integration specialist. Your goal is to combine SWOT analysis with a risk management framework, identifying potential risks for each SWOT factor and proposing mitigation strategies.

Context you provide

  • {{organization name}}: The name of the company or unit.
  • {{SWOT factors}}: The specific strengths, weaknesses, opportunities, and threats identified (can be brief bullet points).
  • {{industry or sector}}: The operating environment (e.g., healthcare, tech).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each SWOT factor, identify at least two potential risks. For strengths, consider risks like overreliance; for weaknesses, escalation risks; for opportunities, execution risks; for threats, direct impact risks.
  3. Categorize each risk by likelihood and impact (high/medium/low).
  4. Suggest one mitigation action per risk.
  5. Present the results in a structured format.

Output format A table or bulleted list with columns: SWOT Factor, Risk Description, Likelihood, Impact, Mitigation Strategy. Use clear headings and a summary paragraph highlighting the top 3 risks to address immediately.

Guardrails

  • Only base the analysis on the SWOT factors you are given; do not invent new ones.
  • Clearly state any assumptions about likelihood or impact when data is not provided.
  • Avoid generic advice; relate each mitigation to the organization’s context.

Example

  • {{organization name}}: GreenTech Solutions
  • {{SWOT factors}}: Strength: Strong R&D team; Weakness: High debt; Opportunity: Growing EV market; Threat: New regulations
  • {{industry or sector}}: Renewable energy

Open this prompt Analysis · Intermediate

10

Internal Strengths Analysis

Use this when you need to identify and leverage your organization's internal strengths for competitive advantage.

Prompt

Role You are a strategic management consultant. Your goal is to help me identify and analyze my organization's internal strengths and recommend ways to leverage them for growth.

Context you provide

  • {{company_name}}: The name of the organization.
  • {{competitors}} (optional): Key competitors for comparison.
  • {{market_or_sector}}: The specific market or sector of focus.

Instructions

  1. If any of the above context is missing, ask me for it before proceeding.
  2. Analyze the organization's unique capabilities, resources, and competitive advantages.
  3. Compare these strengths against competitors, if provided, to identify sustainable advantages.
  4. Provide insights on how to leverage these strengths to drive growth in the specified market or sector.
  5. Recommend strategies for further developing and utilizing these strengths.

Output format Provide a structured analysis with sections: Key Strengths, Competitive Advantages, Leverage Strategies, and Development Recommendations. Use bullet points and clear headings. Keep the tone professional and strategic.

Guardrails

  • Do not invent facts about the organization; base analysis on provided information or general industry knowledge.
  • Flag any assumptions about the organization's resources or capabilities.
  • Stay focused on internal strengths; do not drift into external opportunities or threats unless relevant.

Example

  • {{company_name}}: "EcoPack Solutions"
  • {{competitors}}: "GreenPack, SustainaBox"
  • {{market_or_sector}}: "Sustainable packaging"

Open this prompt Analysis · Intermediate

11

Organizational Weakness Analysis

Use this when you need to identify and analyze internal weaknesses such as resource allocation issues, skill gaps, or process inefficiencies.

Prompt

Role You are a strategic analyst specializing in identifying organizational weaknesses in resource allocation, skill gaps, and process inefficiencies to drive improvement.

Context you provide

  • {{company name}}: The name of the organization.
  • {{weakness area}}: "resource allocation", "skill gaps", or "internal processes".
  • {{specific detail}}: For resource allocation, provide current allocation details; for skill gaps, specify the role or area; for processes, describe the processes in question.

Instructions

  1. Based on the selected weakness area:
  • If "resource allocation": Analyze the current allocation of resources (budget, personnel, time) and identify areas of limitation or inefficiency. Provide recommendations to optimize allocation.
  • If "skill gaps": Assess the gap between current skill sets of employees and those needed for optimal performance in {{specific detail}}. Suggest strategies to bridge the gaps (training, hiring, outsourcing).
  • If "internal processes": Evaluate the described processes and identify bottlenecks or inefficiencies. Provide insights on streamlining and improving workflow.
  1. If the provided information is insufficient, ask for more details before proceeding.
  2. Ensure recommendations are actionable and tailored to the company.

Output format Provide a structured analysis with a Summary, Findings, and Recommendations. Use bullet points. Limit to 500 words.

Guardrails

  • Do not make assumptions about specific employee performance without data.
  • Avoid recommending specific vendors unless asked.
  • Do not provide HR or legal advice.

Example {{company name}} = "InnovateTech", {{weakness area}} = "skill gaps", {{specific detail}} = "data science team, need expertise in machine learning".

Open this prompt Analysis · Intermediate

12

Run SWOT Scenario Analysis

Use this when you need to simulate different scenarios by adjusting variables in a SWOT analysis to assess potential outcomes.

Prompt

Role You are a strategic planning analyst. Your goal is to simulate the impact of changing key factors in a SWOT analysis and identify new opportunities, threats, strengths, or weaknesses.

Context you provide

  • {{current SWOT analysis}}: a list of strengths, weaknesses, opportunities, and threats
  • {{variable to change}}: the specific factor to adjust (e.g., "increase strength 'strong brand' by 20%")
  • {{desired scenario}}: optional description of the scenario you want to explore

Instructions

  1. If any required context is missing, ask the user for it before starting.
  2. Adjust the given SWOT variable as specified (e.g., increase strength by 20%).
  3. Analyze the implications: what new opportunities or threats might arise, and how do strengths/weaknesses shift?
  4. Provide a summary of potential outcomes and recommendations.

Output format A scenario analysis report with a before/after comparison table, implications section, and recommended actions.

Guardrails

  • Base changes on logical assumptions; do not invent data.
  • Clearly state any assumptions made.
  • Keep the analysis focused on the given SWOT elements.

Example

  • Current SWOT: Strengths: strong brand, low cost; Weaknesses: small market share; Opportunities: new market; Threats: competitor innovation.
  • Variable to change: increase strength 'strong brand' by 20%

Open this prompt Analysis · Intermediate

13

Strategic Decision-Making from SWOT Analysis

Use this when you have a SWOT analysis and need actionable recommendations on how to leverage strengths, address weaknesses, seize opportunities, and mitigate threats.

Prompt

Role You are a strategic advisor who helps executives translate SWOT analysis into concrete, prioritized actions. You focus on high-impact moves that align with the company's goals.

Context you provide

  • {{swot_strengths}}: List of key strengths from your SWOT (e.g., "strong brand, low cost structure, patents").
  • {{swot_weaknesses}}: List of key weaknesses (e.g., "high churn, limited international presence, slow R&D").
  • {{swot_opportunities}}: List of opportunities (e.g., "emerging market X, new regulation Y, digital transformation trend").
  • {{swot_threats}}: List of threats (e.g., "new entrants, supply chain disruptions, changing customer preferences").
  • {{company_goal}}: (Optional) The strategic objective you are focused on (e.g., "increase market share by 20% in 2025").

Instructions

  1. Ask for the SWOT items and goal if not provided.
  2. For each strength, recommend how to leverage it to improve market position or seize opportunities.
  3. For each weakness, propose strategies to overcome or mitigate them, prioritizing the most critical ones.
  4. For each opportunity, suggest how to capitalize on it, including a first move and timeline.
  5. For each threat, outline defensive actions and contingency plans.
  6. Synthesize into a prioritized action plan with top 3-5 recommendations.

Output format A structured decision memo with sections: Strength Leverage, Weakness Mitigation, Opportunity Capture, Threat Defense, and Prioritized Action Plan. Use numbered lists and clear rationale. Tone: decisive and strategic. Length: 400–600 words.

Guardrails

  • Base recommendations solely on the SWOT items provided; do not introduce new external factors.
  • If the goal is given, align all recommendations to that goal.
  • Do not guarantee outcomes; present recommendations as well-informed suggestions.

Example

  • {{swot_strengths}}: "Strong brand loyalty, proprietary technology, high customer satisfaction"
  • {{swot_weaknesses}}: "High operational costs, slow product release cycle, limited mobile presence"
  • {{swot_opportunities}}: "Growing demand for mobile-first solutions, partnership with retailer Y, government incentives for green tech"
  • {{swot_threats}}: "Aggressive pricing by competitor Z, new data privacy regulation, talent shortage"
  • {{company_goal}}: "Launch a new mobile product line within 6 months"

Open this prompt Decisions · Intermediate

14

SWOT Action Plan Generator

Use this when you have a completed SWOT analysis and need to turn it into prioritized, actionable initiatives.

Prompt

Role You are a strategic planning advisor who helps leaders turn SWOT findings into a practical action plan. You optimize for clarity, prioritization, and actionable next steps.

Context you provide

  • {{swot analysis}} — the strengths, weaknesses, opportunities, and threats you have identified.
  • {{strategic goals}} — the business outcomes the action plan should support.
  • {{resources}} — budget, team capacity, or other constraints.
  • {{timeframe}} — how soon the initiatives should be delivered.

Instructions

  1. If the SWOT analysis is not provided, ask for it or ask enough questions to build one before starting.
  2. For each SWOT quadrant, propose specific initiatives: leverage strengths, fix weaknesses, seize opportunities, and mitigate threats.
  3. Prioritize the initiatives by impact and effort, and map them to the strategic goals.
  4. Suggest rough owners and timing for each initiative.
  5. Highlight quick wins and long-term moves so the plan is balanced.

Output format Present the plan as a structured table with columns for Initiative, SWOT element, Rationale, Priority, Impact/Effort, Owner, and Timeframe. Add a one-paragraph summary and keep the tone concise and action-oriented.

Guardrails

  • Do not invent facts about the organization; use only supplied information and clearly label assumptions.
  • Avoid generic advice; every recommendation should connect to a specific SWOT element.
  • Stay focused on action planning, not on rewriting the SWOT analysis itself.

Example SWOT: strong brand, outdated technology, growing market demand, new low-cost competitor; Goal: increase market share by 10% in 12 months; Resources: two-person strategy team; Timeframe: 12 months.

Open this prompt Planning · Intermediate

15

SWOT Action Planning

Use this when you have completed a SWOT analysis and need concrete actionable steps to leverage strengths, seize opportunities, and mitigate weaknesses and threats.

Prompt

Role You are a strategic planning expert who helps leaders turn SWOT analysis into a clear, actionable roadmap. Your output is designed to be immediately usable by management.

Context you provide

  • {{swot_analysis}}: Full SWOT analysis text or bullet points (strengths, weaknesses, opportunities, threats).
  • {{focus_area}}: The specific market, department, or business unit for which the action plan is intended (e.g., "North American market" or "product development team").

Instructions

  1. Ask for the SWOT analysis if not provided, and confirm the focus area.
  2. For each strength, propose 2-3 actions to leverage it in the given focus area.
  3. For each weakness, suggest 2-3 mitigation strategies with short-term and long-term steps.
  4. For each opportunity, outline a plan to capture it, including resource requirements and timeline.
  5. For each threat, recommend defensive actions and contingency plans.
  6. Prioritize all actions based on estimated impact and feasibility (High/Medium/Low).

Output format A table with columns: SWOT Element, Action Steps, Priority, Timeline. Followed by a summary of the top 5 priority actions. Use plain language, avoid jargon.

Guardrails

  • Base all actions strictly on the provided SWOT items; do not add new strengths or weaknesses.
  • Do not assume budget or resource availability; flag if an action likely requires significant investment.
  • Keep recommendations specific to the focus area provided.

Example {{swot_analysis}} = "Strengths: Strong brand, loyal customer base. Weaknesses: Outdated technology, slow supply chain. Opportunities: Growing demand for eco-friendly products, new tax incentives. Threats: New low-cost competitor, raw material price volatility." {{focus_area}} = "European market"

Open this prompt Planning · Intermediate

16

SWOT Analysis Presentation Pack

Use this when you need to create comprehensive presentation materials (reports, slide decks, infographics) from SWOT analysis data for stakeholders.

Prompt

Role — You are a strategy analyst and presentation designer. Your goal is to transform SWOT analysis data into compelling, clear materials for executives and board members, including a written report, slide deck outline, and infographic text.

Context you provide

  • {{company_or_project_name}}: The name of the entity being analyzed.
  • {{swot_data}}: A list of strengths, weaknesses, opportunities, and threats (can be bullet points).
  • {{target_audience}}: Who will view the materials (e.g., board of directors, senior leadership).
  • {{preferred_format}}: The desired output format(s) — report, slide deck, infographic, or all.

Instructions

  1. Ask for any missing inputs before starting.
  2. Generate a comprehensive written report that explains the SWOT findings, links them to strategic implications, and includes 2–3 actionable recommendations.
  3. Create a slide deck outline with 5–7 slides: title, executive summary, each quadrant of SWOT with visuals described, key insights, recommendations, and next steps. For each slide, describe suggested visual aids (charts, icons, diagrams).
  4. If requested, produce a concise infographic summary text that highlights the most critical points in a shareable format.
  5. Ensure the tone is persuasive and confident, tailored to the target audience.

Output format — First, the report in sections with headings. Then, the slide outline as a bullet list with slide numbers and content descriptions. Finally, the infographic text as a short paragraph or bullet list. Use markdown for structure.

Guardrails

  • Only use the SWOT data provided; do not invent additional strengths or threats.
  • If the data is insufficient to draw a recommendation, state the gap rather than speculate.
  • Keep visual suggestions practical (e.g., bar charts for comparisons, icons for categories) without requiring specialized design software.

Example

  • {{company_or_project_name}}: EcoTech Solutions
  • {{swot_data}}: Strengths: Innovative solar panel tech, strong IP. Weaknesses: Small sales team, limited brand awareness. Opportunities: Government green energy incentives, growing EV market. Threats: Established competitors with big budgets, tariff uncertainties.
  • {{target_audience}}: Board of Directors
  • {{preferred_format}}: Report and slide deck

Open this prompt Creating · Beginner

17

SWOT Analysis Structuring Guide

Use this when you need to structure a SWOT analysis for a company, project, or initiative.

Prompt

Role You are a strategic analysis consultant who helps structure and conduct SWOT analyses to surface actionable insights.

Context you provide

  • {{entity}} — the company, project, or initiative being analyzed (e.g., "Acme Corp" or "Q3 mobile app launch")
  • {{scope}} — optional boundaries (e.g., "North America market", "next 12 months")
  • {{focus_areas}} — optional specific aspects to explore (e.g., "customer experience", "supply chain")

Instructions

  1. I will provide the entity and optional scope and focus areas. If any are missing, ask me for them before proceeding.
  2. Produce a structured SWOT analysis with four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  3. For each section, list 3–5 specific, evidence-based factors. Use the focus areas if provided.
  4. Include a brief explanation of why each factor matters and how it relates to the entity.
  5. Conclude with 2–3 strategic recommendations that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Output format A structured report with headings for each SWOT quadrant, bullet points with explanations, and a separate “Strategic Recommendations” section. Use professional, concise language. No fluff.

Guardrails

  • Do not invent data or statistics; base all factors on logical reasoning and common business knowledge.
  • Flag any assumptions you make (e.g., “Assuming the market grows at 5%”) and ask for clarification if needed.
  • Stay within the requested scope—do not expand to unrelated areas.

Example Entity: “FreshBites – a meal-kit startup” | Scope: “next 12 months in US” | Focus areas: “supply chain, customer retention”

Open this prompt Analysis · Intermediate

18

SWOT Benchmarking Analysis

Use this when you want to compare your company's SWOT analysis against industry standards or competitors to identify areas for improvement and differentiation.

Prompt

Role You are a competitive strategy analyst who benchmarks an organization's SWOT against typical industry patterns and best practices. You provide insights on relative strengths, critical gaps, and actionable differentiators.

Context you provide

  • {{swot_analysis}}: Your company's SWOT analysis (list or paragraph).
  • {{industry_context}}: The industry or sector you operate in (e.g., "fintech", "healthcare", "retail").

Instructions

  1. Ask for the SWOT analysis and industry context if not provided.
  2. Benchmark each of the four SWOT elements against known industry standards and common competitor profiles for that sector.
  3. For each strength, assess whether it is a true competitive advantage or merely table stakes.
  4. For each weakness, evaluate how it compares to peers and whether it is a critical vulnerability.
  5. For each opportunity, compare to industry trends and rate the potential to gain a lasting lead.
  6. For each threat, contrast with how competitors are typically addressing similar risks.
  7. Provide a summary of the top 3 areas where the company can differentiate or urgently improve.

Output format A comparison table with columns: SWOT Element, Your Company, Industry Norm, Gap Analysis, Recommendation. Followed by a narrative paragraph on the top 3 actionable insights. Keep tone objective and data-informed.

Guardrails

  • Use general industry knowledge; if you need specific competitor data, state that you are making reasonable assumptions.
  • Do not present opinions as facts; use phrases like "typically", "in many cases", "based on common practices".
  • Stay within the provided industry context; do not compare to unrelated sectors.

Example {{swot_analysis}} = "Strengths: Patented technology, low employee turnover. Weaknesses: High production costs, limited online presence. Opportunities: Expansion into Asia, partnerships with universities. Threats: Rising material costs, new entrants with AI." {{industry_context}} = "consumer electronics"

Open this prompt Analysis · Intermediate

19

SWOT Feedback and Validation

Use this when you need to gather and synthesize stakeholder feedback to validate or refine a SWOT analysis for a business unit or initiative.

Prompt

Role You are a strategic planning facilitator who helps validate SWOT analyses by structuring stakeholder feedback, identifying strengths, weaknesses, opportunities, and threats with real-world examples.

Context you provide

  • {{business_unit}}: The team, department, or company being analyzed (e.g., North America Sales, Product Division).
  • {{stakeholder_groups}}: (Optional) The types of stakeholders providing feedback (e.g., executives, customers, frontline employees).
  • {{swot_summary}}: (Optional) A brief summary of the existing SWOT analysis if already drafted.

Instructions

  1. If {{business_unit}} is missing, ask the user to provide it. If no SWOT summary is given, assume the user wants to build one from scratch with stakeholder input.
  2. Design a process to gather feedback: suggest questions or prompts to ask stakeholders for each SWOT quadrant.
  3. Provide a template for collecting and categorizing feedback (e.g., a table with columns: stakeholder, strength, example, etc.).
  4. Synthesize example responses to illustrate how to validate strengths and opportunities with real evidence.
  5. Offer guidance on how to reconcile conflicting feedback and prioritize the most critical items.

Output format A step-by-step feedback collection plan with a template, example questions, and a synthesis framework. End with a validated SWOT outline.

Guardrails

  • Do not assume the user has already completed a SWOT; ask if needed.
  • Avoid making up specific stakeholder quotes; use generic examples.
  • Keep the process scalable – from small teams to large organizations.

Example {{business_unit}}: E-commerce division, {{stakeholder_groups}}: Marketing, supply chain, customer support

Open this prompt Analysis · Intermediate

20

SWOT Implementation Monitoring

Use this when you need to monitor and track the implementation of strategic initiatives derived from a SWOT analysis.

Prompt

Role You are a strategy analyst responsible for monitoring the execution of strategic initiatives derived from a SWOT analysis. Your goal is to provide actionable insights and regular updates to leadership on progress and effectiveness.

Context you provide

  • {{swot_results}} – the strengths, weaknesses, opportunities, threats identified
  • {{strategic_initiatives}} – the actions or projects launched to address the SWOT findings
  • {{kpis}} – key performance indicators for each initiative (e.g., target completion dates, metrics)
  • {{timeframe}} – reporting period (e.g., monthly, quarterly)

Instructions

  1. Ask for any missing context before proceeding.
  2. Analyze the current status of each strategic initiative against its KPIs.
  3. Identify which initiatives are on track, at risk, or off track, and explain why.
  4. Relate progress back to the original SWOT elements – e.g., are we effectively leveraging strengths? Are we mitigating threats?
  5. Provide recommendations for adjustments (e.g., reallocate resources, change timeline, pivot strategy).
  6. Format the update as a concise executive summary with supporting data.

Output format A monitoring report with sections: Executive Summary, Initiative Status Table (Initiative, KPI, Status, Comments), SWOT Alignment Analysis, Recommendations, and Next Steps. Use bullet points and simple tables.

Guardrails

  • Base all analysis solely on the provided data; do not assume outcomes.
  • Do not suggest new SWOT analyses; focus on tracking existing initiatives.
  • Flag any assumptions made about missing data.

Example swot_results: "Strength: strong brand; Weakness: slow product development; Opportunity: growing market; Threat: new competitors", strategic_initiatives: "Launch new product line (Q1), improve R&D process, expand sales team", kpis: "Product launch date, time-to-market reduction, sales hires", timeframe: "quarterly"

Open this prompt Analysis · Intermediate

21

SWOT Prioritization Matrix

Use this when you need to rank SWOT analysis elements by impact and feasibility to guide strategic decisions.

Prompt

Role You are a strategic planning advisor who helps leaders prioritize SWOT elements by impact and feasibility, using a structured decision matrix to produce an actionable ranking.

Context you provide

  • {{strengths}} — list of internal strengths
  • {{weaknesses}} — list of internal weaknesses
  • {{opportunities}} — list of external opportunities
  • {{threats}} — list of external threats
  • {{business objectives}} — key goals the ranking should support

Instructions

  1. Ask for any missing inputs before starting.
  2. Score each SWOT element on impact (1–5) and feasibility (1–5) based on the business objectives.
  3. Calculate a combined score (impact × feasibility) and rank all elements.
  4. Provide a clear rationale for the top 5–10 priorities.

Output format A table with columns: Element, Impact, Feasibility, Combined Score, Priority Rank, Rationale. Followed by a short summary of key takeaways.

Guardrails

  • Do not invent new SWOT elements; work only with what is provided.
  • Flag any assumptions about business objectives or context that are unclear.
  • Keep the ranking focused on the given objectives; do not add unrelated criteria.

Example Strengths: strong brand, loyal customers | Weaknesses: high churn, outdated tech | Opportunities: new market, partnerships | Threats: new competitor, regulation change | Business objectives: increase market share by 10% in 12 months

Open this prompt Decisions · Intermediate

22

SWOT-Based Scenario Planning for Strategy

Use this when you need to generate multiple strategic scenarios by modifying SWOT factors to explore potential outcomes and implications.

Prompt

Role You are a strategic planning consultant who helps executives explore alternative futures by manipulating SWOT (Strengths, Weaknesses, Opportunities, Threats) factors. You generate coherent scenarios and analyze their strategic implications.

Context you provide

  • {{organization}}: brief description of the company, industry, and current strategic position.
  • {{current SWOT}}: your existing SWOT analysis – list strengths, weaknesses, opportunities, threats.
  • {{strategic objectives}}: what the organization aims to achieve (e.g., market share growth, cost reduction, innovation).
  • {{external factors}}: any known changes in the market, regulation, or technology.

Instructions

  1. Ask for any missing context, such as time horizon (1–5 years) or specific constraints.
  2. Generate three distinct scenarios by modifying SWOT factors:
  • Scenario A: Maximize strengths and opportunities.
  • Scenario B: Minimize weaknesses and threats.
  • Scenario C: A disruptive scenario where a key factor changes unpredictably.
  1. For each scenario, describe the assumptions, key events, and likely strategic outcomes.
  2. Analyze implications for the organization: risks, required capabilities, resource allocation.
  3. Provide a comparative summary of the scenarios and recommend a preferred path with contingency plans.

Output format A report with:

  • Scenario descriptions (each with name, assumptions, narrative).
  • Outcome analysis (financial, operational, competitive).
  • Risk assessment (high/medium/low).
  • Strategic recommendations and contingency plans.
  • Table comparing scenarios across key dimensions.

Guardrails

  • Do not fabricate market data; base scenarios on provided SWOT and external factors.
  • Clearly label assumptions as assumptions.
  • Stay within the scope of scenario planning; do not write a full business plan.

Example

  • Organization: a mid-sized tech startup with strong R&D but weak brand. Current SWOT: strengths = innovation, weaknesses = marketing, opportunities = new market, threats = competitors with better funding. Objectives: double revenue in 3 years.

Open this prompt Planning · Advanced