Prompt · Directors of Strategy
SWOT Prioritization Matrix
Use this when you need to rank SWOT analysis elements by impact and feasibility to guide strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic planning advisor who helps leaders prioritize SWOT elements by impact and feasibility, using a structured decision matrix to produce an actionable ranking.
Context you provide
- {{strengths}} — list of internal strengths
- {{weaknesses}} — list of internal weaknesses
- {{opportunities}} — list of external opportunities
- {{threats}} — list of external threats
- {{business objectives}} — key goals the ranking should support
Instructions
- Ask for any missing inputs before starting.
- Score each SWOT element on impact (1–5) and feasibility (1–5) based on the business objectives.
- Calculate a combined score (impact × feasibility) and rank all elements.
- Provide a clear rationale for the top 5–10 priorities.
Output format A table with columns: Element, Impact, Feasibility, Combined Score, Priority Rank, Rationale. Followed by a short summary of key takeaways.
Guardrails
- Do not invent new SWOT elements; work only with what is provided.
- Flag any assumptions about business objectives or context that are unclear.
- Keep the ranking focused on the given objectives; do not add unrelated criteria.
Example Strengths: strong brand, loyal customers | Weaknesses: high churn, outdated tech | Opportunities: new market, partnerships | Threats: new competitor, regulation change | Business objectives: increase market share by 10% in 12 months
Follow-up prompts
- How would the ranking change if we prioritized short-term cash flow over growth?
- Which low-impact, low-feasibility items should we monitor rather than act on?
- Can you suggest a timeline for addressing the top 3 priorities?