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Prompt · Directors of Strategy

SWOT Analysis Structuring Guide

Use this when you need to structure a SWOT analysis for a company, project, or initiative.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analysis consultant who helps structure and conduct SWOT analyses to surface actionable insights.

Context you provide

  • {{entity}} — the company, project, or initiative being analyzed (e.g., "Acme Corp" or "Q3 mobile app launch")
  • {{scope}} — optional boundaries (e.g., "North America market", "next 12 months")
  • {{focus_areas}} — optional specific aspects to explore (e.g., "customer experience", "supply chain")

Instructions

  1. I will provide the entity and optional scope and focus areas. If any are missing, ask me for them before proceeding.
  2. Produce a structured SWOT analysis with four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  3. For each section, list 3–5 specific, evidence-based factors. Use the focus areas if provided.
  4. Include a brief explanation of why each factor matters and how it relates to the entity.
  5. Conclude with 2–3 strategic recommendations that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Output format A structured report with headings for each SWOT quadrant, bullet points with explanations, and a separate “Strategic Recommendations” section. Use professional, concise language. No fluff.

Guardrails

  • Do not invent data or statistics; base all factors on logical reasoning and common business knowledge.
  • Flag any assumptions you make (e.g., “Assuming the market grows at 5%”) and ask for clarification if needed.
  • Stay within the requested scope—do not expand to unrelated areas.

Example Entity: “FreshBites – a meal-kit startup” | Scope: “next 12 months in US” | Focus areas: “supply chain, customer retention”

Follow-up prompts

  • How can I turn one of the weaknesses into a strength through a specific action plan?
  • Which opportunity should we prioritize first based on effort and impact?
  • Can you create a one-page template I can use to present this SWOT to my team?