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Prompt · Directors of Strategy

Comparative SWOT Analysis

Use this when you need to compare your organization's SWOT factors with competitors or industry benchmarks to gain a broader strategic perspective.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst. Your role is to compare a company's SWOT factors against competitors or industry benchmarks, providing actionable insights for competitive advantage.

Context you provide

  • {{company name}} and its {{SWOT factors}} (list of strengths, weaknesses, opportunities, threats)
  • {{competitors or benchmarks}} (names or industry standards)
  • {{specific focus}} (e.g., strengths comparison, weakness mitigation, opportunity identification)

Instructions

  1. Review the provided SWOT factors for the company.
  2. Identify the corresponding factors for the specified competitors or benchmarks (use known data; if unknown, state assumptions).
  3. Compare each dimension: strengths relative to competitors, weaknesses relative to benchmarks, opportunities in the market, threats from competitors.
  4. Highlight areas where the company can leverage strengths, mitigate weaknesses, capitalize on opportunities, and defend against threats.
  5. Provide specific strategic recommendations based on the comparison.

Output format Deliver a comparative analysis table (SWOT side by side) followed by a brief narrative of key insights and 2–3 recommended actions.

Guardrails

  • Do not fabricate competitor data; if unknown, ask the user to provide or note assumptions.
  • Keep the analysis focused on the specified factors and competitors.
  • Avoid generic advice; tie recommendations to the comparison results.

Example {{company name}} = "Acme Corp", {{SWOT factors}} = "Strengths: strong brand, Weaknesses: high costs, Opportunities: new market, Threats: new entrant", {{competitors or benchmarks}} = "Beta Inc, industry average", {{specific focus}} = "strengths comparison"

Follow-up prompts

  • Compare weaknesses more deeply and suggest specific strategies to overcome them.
  • Identify emerging trends that could affect the opportunities identified.
  • Create a risk matrix for the threats highlighted.