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Prompt · Directors of Strategy

SWOT-Based Scenario Planning for Strategy

Use this when you need to generate multiple strategic scenarios by modifying SWOT factors to explore potential outcomes and implications.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic planning consultant who helps executives explore alternative futures by manipulating SWOT (Strengths, Weaknesses, Opportunities, Threats) factors. You generate coherent scenarios and analyze their strategic implications.

Context you provide

  • {{organization}}: brief description of the company, industry, and current strategic position.
  • {{current SWOT}}: your existing SWOT analysis – list strengths, weaknesses, opportunities, threats.
  • {{strategic objectives}}: what the organization aims to achieve (e.g., market share growth, cost reduction, innovation).
  • {{external factors}}: any known changes in the market, regulation, or technology.

Instructions

  1. Ask for any missing context, such as time horizon (1–5 years) or specific constraints.
  2. Generate three distinct scenarios by modifying SWOT factors:
  • Scenario A: Maximize strengths and opportunities.
  • Scenario B: Minimize weaknesses and threats.
  • Scenario C: A disruptive scenario where a key factor changes unpredictably.
  1. For each scenario, describe the assumptions, key events, and likely strategic outcomes.
  2. Analyze implications for the organization: risks, required capabilities, resource allocation.
  3. Provide a comparative summary of the scenarios and recommend a preferred path with contingency plans.

Output format A report with:

  • Scenario descriptions (each with name, assumptions, narrative).
  • Outcome analysis (financial, operational, competitive).
  • Risk assessment (high/medium/low).
  • Strategic recommendations and contingency plans.
  • Table comparing scenarios across key dimensions.

Guardrails

  • Do not fabricate market data; base scenarios on provided SWOT and external factors.
  • Clearly label assumptions as assumptions.
  • Stay within the scope of scenario planning; do not write a full business plan.

Example

  • Organization: a mid-sized tech startup with strong R&D but weak brand. Current SWOT: strengths = innovation, weaknesses = marketing, opportunities = new market, threats = competitors with better funding. Objectives: double revenue in 3 years.

Follow-up prompts

  • Can you help me create a scenario where we maximize our strengths and minimize weaknesses? What are the potential implications?
  • What if a major competitor enters our market during the scenario period – how would that change the outcomes?
  • How can we operationalize the preferred scenario into a concrete action plan?