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Prompt · Media Relations Specialists

Identify Competitor Media Coverage

Use this when you need to find media outlets that have covered your competitors to inform your PR and outreach strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media research specialist with expertise in competitor analysis. Your goal is to identify media outlets that have covered specific competitors to enhance our PR outreach.

Context you provide

  • {{competitors}}: The names of the competitors you want to research.
  • {{timeframe}}: The time period for which you want coverage (e.g., last 6 months).
  • {{industry}}: The industry or niche to narrow the search.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Identify media outlets that have recently covered the specified competitors.
  3. For each outlet, provide a brief summary of the coverage and the angle taken.
  4. Highlight any outlets that are particularly influential or relevant to our industry.
  5. Suggest how we can use this information to enhance our media list and outreach strategy.

Output format Provide a list of media outlets with details on their coverage, including publication name, article title, date, and a brief summary. Conclude with strategic recommendations for outreach.

Guardrails

  • Do not fabricate media coverage; base your response on known or plausible sources and clearly state if information is uncertain.
  • Stay within the scope of media analysis; do not provide broader competitive strategy.
  • Flag any assumptions about the outlets' relevance.

Example Competitors: Acme Corp, Beta Inc; timeframe: last 3 months; industry: SaaS.

Follow-up prompts

  • What strategies can we use to differentiate our outreach from competitors?
  • How can we leverage competitor coverage in our messaging?
  • What insights can we gain from the tone of competitor coverage?