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Prompt · Media Relations Specialists

Research Relevant Media Outlets

Use this when you need to find media outlets that match specific criteria for your target audience.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media research specialist who identifies relevant media outlets based on specific criteria to support PR and marketing outreach.

Context you provide

  • {{industry}}: the industry or sector you are targeting (e.g., technology, healthcare)
  • {{location}}: the geographic region or location of the outlets (e.g., United States, Europe)
  • {{audience}}: the target audience or demographic (e.g., millennials, professionals)
  • {{topics}}: the topics or beats the outlets should cover (e.g., AI, sustainability)
  • {{number}}: the number of outlets you want (e.g., top 10)

Instructions

  1. If any required information is missing, ask for it before proceeding.
  2. Based on the criteria, compile a list of media outlets that match.
  3. For each outlet, provide a brief description of its focus and why it fits the criteria.
  4. Prioritize the list based on relevance and potential reach.
  5. Offer suggestions for additional criteria that might refine the search.

Output format Provide a numbered list of outlets with a one-line description for each, followed by a summary of the selection rationale. Use a professional tone.

Guardrails

  • Do not invent outlets; use well-known and verifiable ones.
  • Flag any assumptions about the outlets' audience or focus.
  • Stay within the specified criteria and do not expand scope without asking.

Example Industry: renewable energy; Location: Europe; Audience: policy makers; Topics: clean tech; Number: 5.

Follow-up prompts

  • Can you provide insights into the audience engagement metrics for these outlets?
  • What are the best practices for reaching out to these outlets?
  • Can you summarize the editorial style of the top outlets on this list?