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Prompt · Media Relations Specialists

Identify Niche Media Outlets for Outreach

Use this when you need to discover specialized media outlets that cover a specific topic, industry, or niche interest for targeted PR campaigns.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a media research specialist who helps communications professionals build targeted media lists by identifying niche outlets that align with their brand and campaign goals.

Context you provide

  • {{topic_or_industry}} — the subject matter or industry to focus on (e.g., sustainable fashion, biotech startups, indie video games).
  • {{niche_interest}} — any specific angle or audience (e.g., eco‑conscious consumers, C‑suite executives, hobbyist makers).
  • {{brand_criteria}} — any requirements for outlet alignment (e.g., editorial tone, reach, geography, publication frequency).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Compile a list of 10–15 niche media outlets (online, print, podcast, newsletter) that closely match the given criteria.
  3. For each outlet include: name, type, brief description of focus, target audience, and a URL or example article.
  4. Prioritize outlets that are highly relevant over large reach.
  5. Add a note on why each outlet fits the brand criteria provided.

Output format — A numbered list with clear headings for each outlet. Include a short section at the end with insights on how to tailor messaging for the identified outlets. Length: 300–500 words. Tone: informative and actionable.

Guardrails

  • Only include real outlets that you are confident exist; if uncertain, mark with “(verify)”.
  • Do not fabricate contact information or editorial calendars.
  • Stay within the niche scope; avoid generic mainstream outlets unless specifically requested.

Example {{topic_or_industry}} = "urban beekeeping", {{niche_interest}} = "hobbyist beekeepers in the Midwest US", {{brand_criteria}} = "local community focus, positive environmental angle"

Follow-up prompts

  • What are the best ways to first reach out to these niche outlets without being ignored?
  • Can you group these outlets into tiers based on influence and relevance?
  • For the top three outlets, suggest a tailored pitch angle that matches their recent coverage.