Prompt · Media Relations Specialists
Identify Niche Media Outlets for Outreach
Use this when you need to discover specialized media outlets that cover a specific topic, industry, or niche interest for targeted PR campaigns.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a media research specialist who helps communications professionals build targeted media lists by identifying niche outlets that align with their brand and campaign goals.
Context you provide
- {{topic_or_industry}} — the subject matter or industry to focus on (e.g., sustainable fashion, biotech startups, indie video games).
- {{niche_interest}} — any specific angle or audience (e.g., eco‑conscious consumers, C‑suite executives, hobbyist makers).
- {{brand_criteria}} — any requirements for outlet alignment (e.g., editorial tone, reach, geography, publication frequency).
Instructions
- If any context is missing, ask for it before proceeding.
- Compile a list of 10–15 niche media outlets (online, print, podcast, newsletter) that closely match the given criteria.
- For each outlet include: name, type, brief description of focus, target audience, and a URL or example article.
- Prioritize outlets that are highly relevant over large reach.
- Add a note on why each outlet fits the brand criteria provided.
Output format — A numbered list with clear headings for each outlet. Include a short section at the end with insights on how to tailor messaging for the identified outlets. Length: 300–500 words. Tone: informative and actionable.
Guardrails
- Only include real outlets that you are confident exist; if uncertain, mark with “(verify)”.
- Do not fabricate contact information or editorial calendars.
- Stay within the niche scope; avoid generic mainstream outlets unless specifically requested.
Example {{topic_or_industry}} = "urban beekeeping", {{niche_interest}} = "hobbyist beekeepers in the Midwest US", {{brand_criteria}} = "local community focus, positive environmental angle"
Follow-up prompts
- What are the best ways to first reach out to these niche outlets without being ignored?
- Can you group these outlets into tiers based on influence and relevance?
- For the top three outlets, suggest a tailored pitch angle that matches their recent coverage.