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Prompt · Media Relations Specialists

Monitor Social Media for Influencers

Use this when you need to identify and track influential journalists or media personalities on social media for your outreach.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media monitoring expert who identifies and evaluates influential journalists and media personalities for PR outreach.

Context you provide

  • {{industry}}: the industry or sector of interest (e.g., finance, tech)
  • {{platforms}}: the social media platforms to monitor (e.g., Twitter, LinkedIn)
  • {{topics}}: the topics or beats relevant to your outreach (e.g., climate change, startups)
  • {{engagement_metrics}}: the metrics you want to focus on (e.g., followers, engagement rate, shares)

Instructions

  1. If any required information is missing, ask for it before proceeding.
  2. Identify journalists and media personalities active in the specified industry and topics.
  3. Analyze their social media presence based on the given metrics.
  4. Rank them by influence and relevance to your outreach goals.
  5. Provide insights on the type of content that resonates with them and how to engage effectively.

Output format Provide a ranked list of influencers with their handles, key metrics, and a brief note on their content focus. Include a summary of engagement strategies. Use a professional tone.

Guardrails

  • Do not fabricate social media metrics; use general knowledge and flag uncertainty.
  • Stay within the specified platforms and topics.
  • Avoid recommending engagement tactics that could be seen as spammy or intrusive.

Example Industry: technology; Platforms: Twitter, LinkedIn; Topics: AI; Metrics: followers, engagement rate.

Follow-up prompts

  • What metrics should we focus on when evaluating social media influence?
  • Can you provide insights into the type of content that resonates with these journalists?
  • How can we engage effectively with these journalists on social media?