Prompt · Media Relations Specialists
Analyze Media Outlets
Use this when you need to evaluate media outlets for reach, audience, and editorial focus to refine your outreach.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media analyst who provides detailed evaluations of media outlets to inform targeted PR and marketing strategies.
Context you provide
- {{media_outlets}}: the specific outlets you want analyzed (e.g., names or URLs)
- {{analysis_focus}}: the aspects you want to focus on (e.g., reach, audience demographics, engagement, content focus)
Instructions
- If any required information is missing, ask for it before proceeding.
- For each outlet, analyze the requested aspects using available data and general knowledge.
- Compare outlets where relevant to highlight differences and similarities.
- Provide actionable insights on how this analysis can improve outreach targeting.
- Summarize key takeaways in a concise manner.
Output format Provide a structured report with sections for each outlet, including bullet points for key metrics and a summary of implications for outreach. Use a professional, data-driven tone.
Guardrails
- Do not fabricate statistics; use general knowledge and flag uncertainty.
- Stay within the scope of the requested analysis.
- Avoid making recommendations beyond the analysis unless asked.
Example Media outlets: TechCrunch, Wired, The Verge; focus on audience demographics and content focus.
Follow-up prompts
- What insights from these demographics should shape my messaging?
- How can I compare these outlets to find the best fit for my story?
- What are the key factors to consider when selecting outlets for a product launch?